Columns

Is Super Bowl Advertising Worth It for a Law Firm?

Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...

The Editors - March 5, 2014
Happy National Grammar Day! Lawyers’ Top Three Grammar Goof-ups

It's a fitting way to celebrate National Grammar Day: Today we are announcing that lawyer and author Teddy Snyder is taking over Attorney at Work's monthly "Get to the Point" column. Teddy will be giving practical tips, picking at nits and — ...

Theda C. Snyder - March 4, 2014
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How Can We Keep Our Law Firm’s Systems Safe in a BYOD World?

Question: "We're all using personal tablets, smartphones and laptops, but there's worry about the threat it poses to our law firm's IT systems and infrastructure. What can we do to keep firm and client data secure from outside ...

The Editors - February 27, 2014
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Evernote Can Remember Every Business Card You Collect

No matter how technologically advanced we are as a society, we still follow a tradition that goes all the way back to the 1600s, when calling cards made their debut. Over the next centuries, calling cards were used to announce the impending ...

Daniel Gold - February 26, 2014
Women looking at laptop screen Optimize
Law Firm SEO Like It’s 1985

The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the ...

Gyi Tsakalakis - February 18, 2014
Bid Farewell to Windows XP

The firm I work in is Windows-based, just like the vast majority of North American law firms. When our firm upgraded from Windows 98 to Windows XP, I became a much less grumpy techie. Windows XP delivered the holy grail of computing for me — ...

Vivian Manning - February 17, 2014
Valentine’s Emergency?

You do remember that it's Valentine's Day today, right? Or have you been so busy with work, and life (and the Sochi games), you totally forgot? Maybe like some of us (gulp), you put off the gift-giving decision too long and now you're in a ...

The Editors - February 14, 2014
Nothing But the Ruth
Using Other Lawyers’ Content on Your Blog: Rein It In

The goal of any blogger should be the same as any content creator — to provide value to readers in terms of information or entertainment. I can't emphasize enough the value of sharing original source material with your audience, as well as ...

Ruth Carter - February 13, 2014
T-Rex with open mouth jerks at work
Change, Period

The other day my son was bemoaning the new development on the edge of town that was once an empty grassland with a nice sweeping view off into the horizon. Changes, he lamented, seemed to be coming faster and faster these days. Of course, those ...

Otto Sorts - February 10, 2014
Five Tips for Job-Seeking Lawyers

We don’t know about you, but we are beginning to hear things might be looking up a teensy bit in the job market for lawyers. So if you had become so discouraged you tucked the old resume away in your hope chest for future generations ...

The Editors - February 7, 2014
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