I will never forget the time an executive with a large international company told of his meeting with a law firm. He and a member of the in-house legal department had agreed to get together with three firm partners, at their request. After the ...
Sally J. Schmidt - January 20, 2014The e-book Paperless, self-published by attorney David Sparks (aka @MacSparky), has won an Apple iBookstore “Best of 2012” award. Okay, so it’s 2014, and I’m a bit late to the parade. But seriously, better late than never: This is one you ...
Heidi Alexander - January 17, 2014As Outlook has matured, so has its Junk Mail filter — it’s getting better and better at recognizing what’s good and wanted, and what’s bad and not. You’ll seldom find "good" mail in your Outlook Junk Mail folder, and the filter rarely lets spam ...
Vivian Manning - January 16, 2014Productivity apps like Evernote may be hugely helpful — and popular — but some of us still like to use paper reminders like sticky notes and paper notebooks to keep on task. Dan Gold says Evernote has that covered, too, with two features that ...
Daniel Gold - January 14, 2014Well, I took the plunge this past December and signed a lease for a brick-and-mortar office. I’d had a virtual office for almost two years, using a box at the UPS Store for my mailing address and meeting clients in the conference rooms at the ...
Ruth Carter - January 13, 2014In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...
Gyi Tsakalakis - January 6, 2014This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...
Sally J. Schmidt - December 16, 2013Break up with your mouse! You know that old chestnut from composer Burt Bacharach, “Make it easy on yourself, ’cause breaking up is so very hard to do?” Well, that’s what I want you to do. I want you to break up — with your mouse. And I’m going ...
Vivian Manning - December 11, 2013When you open a solo law practice, especially early in your career, it’s easy enough to do everything yourself. Often you’re too poor to hire anyone anyhow, and if you haven’t yet built up your book of business, you have the time to figure ...
Ruth Carter - December 10, 2013