Columns

The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated ...

Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It's what people say about you behind your back. Essentially, it’s your reputation. As people have become more active on social media, though, the idea of a ...

These days it seems like everybody wants to claim, “I gave a TED talk.” The reason? These talks are famous for being fresh and interesting. TED talks are no longer than 18 minutes — ever. Official TED talks take place at TED or TED-licensed ...

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they seem to have more energy for getting things done than ...

Before a new airplane rolls off the production line and is put into service, it undergoes exhaustive inspections until it’s certified as completely airworthy. Even more inspections take place before and after every single flight takes off, for ...

Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.

All it takes is a quick eye-popping view of Riverview Law’s television campaign to understand the disruptive force of this InnovAction Award-winning U.K. firm. For law firms stuck on the billable hour, it's likely to be indigestion-inducing. ...

Prior to working with a sixth-year associate recently, I reviewed her online profiles. After we had talked for an hour, I noted that her bio was a complete disconnect from her practice. While she originally had been assigned to the firm’s estate ...

Joe stormed into my office and demanded to borrow my nine iron. It has a nice feel and weight, and I use it to practice swings in the office when I felt tense or meditative. Joe looked tense — but not very meditative. “What's up?” I asked. “That ...

You knew it had to happen. After years of blogs, hashtags and conferences referencing "The End of Lawyers," "Legal Rebels" and "New Normal," the movement finally became — you’ll excuse the expression — "old school." In February, while ...