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Columns

SEO content under pressure
Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019
You Say You Speak English? Are You Sure?

Sometimes you need to translate English to American. Expressions lawyers may encounter.

Theda C. Snyder - June 5, 2019
Silicon Valley In-House Counsel Are Deadly Serious About Diversity and Inclusion

Top takeaways from LMA Silicon Valley's recent In-House Counsel Summit.

Susan Kostal - May 31, 2019
Stepping Up to Marketing Success

Volunteering to help a partner or be a fill-in could give you great exposure.

Sally J. Schmidt - May 30, 2019
How to be a thought leader
How to Become a Thought Leader

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington - May 28, 2019
law office organization
Spring Clean Your Gadgets, Gizmos and Website

Andrea Cannavina's digital decluttering tips will make a difference in how effectively and efficiently you are able to process work.

Andrea Cannavina - May 24, 2019
Get More Referrals From Your LinkedIn Profile

Other lawyers are searching LinkedIn when they want to find a lawyer to refer. Here's what they're looking for.

Ruth Carter - May 20, 2019
Attorney at Work
Five Questions to Ask Before Responding to an RFP

All firms, even solos, need to learn how to respond when an RFP arrives.

Matthew Prinn - May 17, 2019
Closing a Sale: How to Eliminate the Pain and Fear

Do you feel fear and anxiety when trying to close a sale? Here's how to eliminate it.

Mike O'Horo - May 8, 2019
Don’t Say This! You Follow?

You are communicating because you want your message to be effective. Condescending phrases like "You follow?" undermine that aim.

Theda C. Snyder - May 7, 2019
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