Columns

Clio’s Series D is the biggest round in the biggest year for legal technology investment on record. And we still have a couple of months to go. Here's Jared Correia's take.

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Did you know that many of our most cherished musical composers studied law? Josh Taylor explores the similarities in musical composition and legal writing.

You want to come across as erudite, not clueless.

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

Jared Correia predicts that modern law firms will eventually tailor their pricing plans to consumer expectations — it’s merely a question of when.

Video | Nicole Abboud "Lead Like a Lawyer" No. 4

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Your bio is your calling card, but lawyers frequently miss the mark on what to include.

Video | Nicole Abboud "Lead Like a Lawyer" No. 3