Columns

Content Marketing Tips for Lawyers
Awards Season: Building a Body of Work for “Best of” Lists

When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about ...

Susan Kostal - April 2, 2018
prospective client
More Rainmaking Advice for New Associates: Earning Partner Preference

In the years it takes before your lawyering skills develop to where you can produce work product that clients will pay for, you cost your firm a lot more than you generate. That’s expected, but it doesn’t mean that in the interim you can’t ...

Mike O'Horo - March 27, 2018
Scott Sigler’s Productivity Secrets: Creating a System

Lawyers are essentially professional writers. Last year, I saw my friend and New York Times best-selling author Scott Sigler speak at Phoenix Comicon about how he managed to be a prolific writer and handle the business side of being a ...

Ruth Carter - March 26, 2018
Riding a Wave of Business

When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are terrific ...

Sally J. Schmidt - March 19, 2018
bar discipline
Rethinking Your Community to Improve Ethics Compliance — and Your Outlook

In previous columns, I have talked about the concept of tribes and building a network to support you when your practice takes off in a major way and you need extra help. But have you thought about ways to broaden the scope of your community to ...

Megan Zavieh - March 8, 2018
Five Usage Errors — With Celebrities

Just because you see a word or phrase in public media doesn’t mean it is being used correctly. Here are five common incorrect usages. Nicole Kidman’s husband is real. Because a person is famous does not make that person an ...

Theda C. Snyder - March 6, 2018
Content Marketing Tips for Lawyers
What to Write: A Year of Publishing Strategically

Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content ...

Susan Kostal - March 5, 2018
How Do You Combat Mental Gremlins?

I have a group of mental gremlins that live in my head. Other people I know call their gremlins “the girls” or “the committee.” These are the voices in my head that tell me I suck at everything. Do you have a name for yours? When my gremlins ...

Ruth Carter - February 27, 2018
flu season
Five Ways to Stay Healthy During Flu Season

Pandemic or not, our clients don’t stop needing us. As a lawyer and mother, I often say, “I don’t have time to be sick!” As we all know, without your health, nothing else matters: You cannot work, take care of clients, be there for your family, ...

Jamie Spannhake - February 23, 2018
Flight Restriction: How Law Firms and the TSA Struggle with Security

Law firms aren’t great at customer service. Spoiler alert: Neither is the TSA. Indeed, even where law firms are less likely to be gropey, there are similarities between the two. The TSA’s problem is that it is trying to enforce a robust ...

Jared Correia - February 20, 2018
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