Columns

Content Marketing Tips for Lawyers
Learn to Love Your Social Media Channels

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local business press. And you ...

Susan Kostal - December 4, 2017
tax
Five Tax Benefits to Working From a Home Office

Some lawyers choose to limit overhead by working from home. They may arrange for supplemental virtual services and conference room access. While not every practice area may lend itself to working from home, technology has made this a more common ...

Theda C. Snyder - November 24, 2017
Five Ways to Prioritize Your Legal Tech Investments (and Get the Most Bang for Your Buck)

Law firms are under constant pressure to adopt new, improved technology so they can increase productivity and provide better client service. Yet budgets rarely increase with the speed of technology changes. With so many technology needs out ...

Michael Kemps - November 17, 2017
disrespectful clients
Disrespectful Clients Don’t Get to Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they ...

Ruth Carter - November 15, 2017
multitasking
What’s Really Wrong With Your Law Firm’s Website?

It really doesn't matter how much money and time go into your law practice’s website. You'll likely always be left wondering if it is actually doing the job you need it to do — and if not, what the heck is wrong with it. Like some, you may have ...

Merrilyn Astin Tarlton - November 13, 2017
bar discipline
Ethically Outsourcing Social Media Management

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...

Megan Zavieh - November 8, 2017
attorney at work
The Death of Capitalization

It started with the iPod, the iPad and the iPhone. Capital letters appeared in places they never appeared before. Grammar rules call for capitalizing proper names, but now the correct reference to some brands calls for capitalizing in the middle ...

Theda C. Snyder - November 7, 2017
Content Marketing Tips for Lawyers
Applying the 80/20 Rule to Your Content Marketing

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the ...

Susan Kostal - November 1, 2017
prospective client
Relationships 3.0: The Idea Relationship Era

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, ...

Mike O'Horo - October 31, 2017
transitions
Five Ways to Manage Difficult Transitions

Change is exciting … and overwhelming. When faced with change, you must manage all the transitions that flow from it. You can feel adrift, and sometimes alone, as you re-evaluate your circumstances, or decisions, or even your entire ...

Jamie Spannhake - October 20, 2017
envelope

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