Columns

bar discipline
Ethically Outsourcing Social Media Management

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...

Megan Zavieh - November 8, 2017
attorney at work
The Death of Capitalization

It started with the iPod, the iPad and the iPhone. Capital letters appeared in places they never appeared before. Grammar rules call for capitalizing proper names, but now the correct reference to some brands calls for capitalizing in the middle ...

Theda C. Snyder - November 7, 2017
Content Marketing Tips for Lawyers
Applying the 80/20 Rule to Your Content Marketing

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the ...

Susan Kostal - November 1, 2017
prospective client
Relationships 3.0: The Idea Relationship Era

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, ...

Mike O'Horo - October 31, 2017
transitions
Five Ways to Manage Difficult Transitions

Change is exciting … and overwhelming. When faced with change, you must manage all the transitions that flow from it. You can feel adrift, and sometimes alone, as you re-evaluate your circumstances, or decisions, or even your entire ...

Jamie Spannhake - October 20, 2017
lawyer client relations
Don’t Be Just Any Old Lawyer!

Not long ago, I was asked to make a presentation at a state bar's Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the back said, “You make it sound like the ...

Merrilyn Astin Tarlton - October 17, 2017
bar discipline
Overcoming Fear of Success Through Ethical Safeguards

Self-employed lawyers rely heavily on their ability to propel their businesses forward — more so than lawyers employed by others or partners of large firms. Fail to keep the engines going and your practice will close. Too much propulsion, ...

Megan Zavieh - October 12, 2017
What to Write? Ways to Find Ideas for Your Law Firm Blog

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm's patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t be helpful or interesting enough to be ...

Ruth Carter - October 10, 2017
Boost Productivity by Slowing Down a Little

You’re an unstoppable legal machine. You churn through a hundred pages of briefs and legal research every day. You’re running two phones, a tablet, a laptop and a portable fax machine off a light pole at the airport. Your inbox is an email ...

Bull Garlington - October 4, 2017
You Can Conduct an Internet Search, But Should You Google?

I once defended a product liability case where the client was adamant that the product always be called a “personal watercraft.” It most definitely was not, he insisted, a Jet-Ski. The issue was the use of a trademark to refer to a similar ...

Theda C. Snyder - October 3, 2017
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