In my experience, most lawyers who don’t have a book of business would like to have one. And, if they don’t know how to build it, they’d like to learn how. Unfortunately, there are very real obstacles to business development success. The ...
Sally J. Schmidt - June 2, 2016Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online. In this month's edition of "Ask the Experts from the Legal Marketing Association," LMA Hall of Famer ...
The Editors - May 31, 2016It is a common lament: “My clients say they only want me. How do I introduce colleagues or juniors in a way that creates trust?”
Mike O'Horo - May 26, 2016Recently, on a particularly spectacular day at work, two victories came my clients’ way. I couldn’t help reflecting on the emotions coursing through me — it was as if the events of the day belonged to me, to my life, when in fact they belonged ...
Megan Zavieh - May 23, 2016It’s nearly June. Time to update your LinkedIn profile again! After the inevitable January “fresh start” updates, many people leave their LinkedIn profile alone the rest of the year. If you’re a savvy social media user, you update it every ...
Susan Kostal - May 20, 2016To truly succeed, a law practice can’t rely on growth that results only from isolated circumstances, seasonal trends or provisional impulses. Instead, you establish continuity and sustainability by developing a strategic growth plan, and by ...
Clayton Dodds - May 19, 2016If you are a solo practitioner, of counsel, or a partner at a law firm, you have at least two roles: attorney and entrepreneur. Your time and energy are split between performing client work and making sure new business is coming in the ...
Ruth Carter - May 17, 2016Using social media incorrectly or ineffectively can be damaging to your professional reputation. It comes down to one thing: expectations.
Dan Lear - May 13, 2016Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...
Jared Correia - May 12, 2016“We can surely do better,” read the last line of the email. “What the hell does that mean?” asked Margaret. The young associate had just helped win a big case, and she was reading a "thank you for your efforts" email from the lead partner to the ...
Otto Sorts - May 9, 2016