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Digital Marketing for Law Firms

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Places to Find Free Pictures That Communicate

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Merrilyn Astin Tarlton - July 29, 2016
Five Characteristics of Highly Effective Legal Videos

You can create a video that simply exists on your website, or you can create legal videos that help you capture new clients and cases. While there is no magic formula to creating effective legal video content, there are general rules and ...

Michael Mogill - July 13, 2016
What Are Your Website Titles Telling Google?

Most law firm websites have similar issues when it comes to search engine optimization — some major, others that are relatively simple fixes. But almost half of the websites I see are missing the basics. Title tags, for example, can have a huge ...

Joe Balestrino - June 29, 2016
How to Make Your Social Media Marketing NOT Suck

Your prospects and clients are interacting daily on social media channels, regardless of your opinion on the matter. It’s time to get over yourself and invest a little time and money in this marketing platform, because it’s about your prospects ...

Mark Homer - March 3, 2016
Stretching the Life of a Law Firm Website

Having a website is like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.

Karin Conroy - April 2, 2014
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Awesome Online Marketing Resources for Lawyers

You already know that Internet marketing for your law firm comes with many challenges. The biggest is simply determining what you need to do and how to get it done in the time you've allotted. Fortunately, there is an entire industry built ...

Mike Ramsey - February 12, 2014
Five Ways Infographics Can Market Your Law Practice

Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so ...

Kerstin Firmin - December 6, 2013
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Online Commentary: The Good, the Spam and the Ugly

On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...

Gyi Tsakalakis - February 25, 2013
Five Law Firm Website Turnoffs

While building my law firm’s website this year, I looked at quite a few law firm sites to learn what works and what doesn’t. In the process, I learned how hard it is to design and construct a site for a law firm. I also learned that many firms' ...

Ruth Carter - November 30, 2012
An Antidote to Clueless Lawyer Marketing?

You've gotten aggressive about marketing. You're winning the game, but mostly (and I say this in the kindest, gentlest manner) you're clueless. You're meeting with lawyers and community leaders to build your referral network. You're advertising ...

Lee Rosen - November 14, 2012
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