Lawyer Advertising

Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.