Law Firm Marketing

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

When I ask lawyers where most of their clients come from, the answers I hear range from fridge magnets to radio, but most law firms tell me their business comes from “word of mouth.” That's not surprising. After all, other people recommending ...

Laura Ernde | Takeaways from the LMA panel featuring Dama Brown, Jordan Coleman, Farschad Farzan, and Lam Nguyen.

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but isn’t. ...

Are you sending mixed messages by saying one thing and doing another? Can you tell when people are trustworthy, bored, anxious or interested by the way they sit or how they look at you? So far in this series on body language, we've looked at ...

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Trellis legal analytics | Keeping up on the litigation landscape with AI-powered legal analytics can help cultivate productive and meaningful client relationships.

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Nothing But the Ruth! | This may be naive, but shouldn't the purpose of continuing legal education be to make us better lawyers?