Law Firm Marketing

client referrals
Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships

Joshua Baron | Building a sustainable law practice that depends solely on referrals requires providing outstanding client service and showing your appreciation for every referral that comes your way.

Joshua Baron - May 5, 2021
clubhouse app
Clubhouse App for Law Firms and Lawyers

Annette Choti | How can lawyers join Clubhouse and use its features effectively? Find out about this niche newcomer and explore its value for creating connections and potential new business in the future.

Annette Choti - May 3, 2021
business development online
Lawyer Tech Tips: Online Business Development Ideas to Try Today

Want to up your game? Check out these tips from Sheila Blackford, Brett Burney, Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski and Reid Trautz.

Joan Feldman and Joy White - April 30, 2021
cold contact
Warming Up a Cold Contact

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally J. Schmidt - April 26, 2021
linkedin content
How to Create LinkedIn Content That Resonates With Your Audience

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Jay Harrington - April 13, 2021
Key Marketing Metrics
Know Your Law Firm’s Key Marketing Metrics

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Mark Homer - March 25, 2021
Permission Marketing
Embrace Permission Marketing

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally J. Schmidt - March 24, 2021
online assets
8 Common Online Marketing and Business Development Mistakes Most Law Firms Make

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.

Julie Savarino - March 22, 2021
tech tips 2021
Takeaways and Tips From ABA TECHSHOW 2021

ABA TECHSHOW 2021 had a fantastic slate of programs at virtual attendees' fingertips. Today a few practice management and technology experts share a sampling of top session tips.

Joan Feldman and Joy White - March 19, 2021
Public Relations Firms
How to Get the Best Out of Your Public Relations Firm

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Joshua Peck - March 18, 2021
envelope

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