An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.
Laura Ernde - January 18, 2019Firms that choose to be mute stand out as the outliers. But not in a good way.
Susan Kostal - January 14, 2019
Pay close attention to how you appear in location-based search results to stay competitive in your niche.
Matthew Laurin - January 10, 2019
The results are in. Is social media bringing in new clients? Which sites are lawyers using most? Read all about our survey respondents' social media habits.
Susan Kostal - January 9, 2019
By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.
Elizabeth Ferris - January 8, 2019
Looking back on the developments in legal marketing over the past year, we saw some important advances, as well as some, let’s say, interesting quests to get new clients. Here’s my list of the top eight legal marketing stories of the year.
William Hornsby - December 27, 2018
Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.
Mike O'Horo - December 19, 2018Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.
Sally J. Schmidt - December 18, 2018
If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.
Beth Cuzzone and John Hellerman - December 17, 2018Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?
Ruth Carter - December 6, 2018
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