Law Firm Marketing

Looking back on the developments in legal marketing over the past year, we saw some important advances, as well as some, let’s say, interesting quests to get new clients. Here’s my list of the top eight legal marketing stories of the year.

Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.

Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.

If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.

Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?

These four questions will help your happy clients get to the essence of their "client experience" story.

If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?

The way consumers research and buy services has changed. In the interest of helping your firm stay visible, let’s explore the pros and cons of traditional and digital advertising.

With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.