Law Firm Marketing

Ripped from the Headlines: Using Current Events in Your Blogging Strategy

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.

Laura Ernde - September 24, 2018
Marketing Discreetly

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Sally J. Schmidt - September 20, 2018
megaphone thought leadership marketing
Thought Leadership Marketing for Lawyers

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

Jay Harrington - September 18, 2018
conference
Hey, You! Stop Sitting in the Back at Presentations

The next time you walk into a seminar and decide where to sit, consider sending the message that you’re attentive, respectful and came to learn a thing or two.

Stephanie R. Hanna - September 13, 2018
Running a Modern Law Firm: Interview with Billie Tarascio

Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.

Ruth Carter - September 12, 2018
LinkedIn: Take the Time to Tell Your Story

Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

Susan Kostal - September 4, 2018
black hat SEO
Negative SEO: Three Strategies for Surviving High-Tech Attacks

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

Darryl Isaacs - August 30, 2018
men looking ahead competitive intelligence
Gear Up for Competitive Intelligence 2.0

How is the changing legal landscape affecting your business? Eight ways to step up your competitive intelligence game and prevent being blind-sided.

Mark Beese - August 29, 2018
Better Market Focus: Some Small-Town Wisdom for the Big City

You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.

Dustin Cole - August 27, 2018
Online Reputation
Online Reputation Management Steps for Lawyers

Sponsored | With the rise of Yelp and other online review sites, reputation management is more important than ever. Here are concrete steps — and a checklist — to help you respond to online reviews effectively and ethically.

MyCase - August 23, 2018
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