Law Firm Marketing

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

Ruth Carter provides a glimpse inside the legal author world.

Checklist | Stay on top of what's being said about you online. Here are action steps for effectively managing your online reputation

The Gutenberg editor and multimedia features will bring big changes to your WordPress website or blog.

Cast aside the mundane law firm event and spare your clients another evening of cheese squares and chardonnay.

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

In this timely new book, Amy Timmer and Matthew Cristiano describe how episodic "60-minute" mentoring works — and you can use it to become a better law student, lawyer and colleague.

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.