Law Firm Marketing

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

The next time you walk into a seminar and decide where to sit, consider sending the message that you’re attentive, respectful and came to learn a thing or two.

Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.

Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

How is the changing legal landscape affecting your business? Eight ways to step up your competitive intelligence game and prevent being blind-sided.

You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.