Unfortunately, there is no template or set of instructions that works for every lawyer. I have seen a lot of tactics executed with varying degrees of success. What seems to work best is engaging in an activity that is natural to you. What do I ...
Toni Wells - February 13, 2018If you can't afford a marketing agency or a full-time SEO professional, Google Trends can give you valuable insights into search trends — and generate ideas for your website, blog and social media content. While it’s not the best tool for ...
Julie Howell - February 2, 2018One fact that's always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve railed against random acts of ...
Susan Kostal - February 1, 2018You passed the bar and got your first job in a law firm. Congratulations. Now it’s time to start becoming a rainmaker lawyer. “Whoa,” you say. “Slow down. Become a rainmaker lawyer? I still have to become a real lawyer. You know, one whose work ...
Mike O'Horo - January 29, 2018We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...
Mike Ramsey - January 25, 2018During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public records, to what extent may ...
Mark C. Palmer - January 23, 2018Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized share of eyeballs. It’s easy to dismiss ...
Jay Harrington - January 22, 2018The best rainmakers are often great networkers. That doesn’t mean they are necessarily good schmoozers or enjoy working a room; in fact, many do not. It does mean they know and connect a lot of people. Many lawyers think of networking as ...
Sally J. Schmidt - January 18, 2018Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal spoke ...
Susan Kostal - January 16, 2018To make the best decisions for the future of your law firm — whether setting marketing priorities, undergoing a new strategic initiative or developing a new mission statement — it’s essential to obtain the right insights and perspectives. That’s ...
Candis Roussel - January 11, 2018