Law Firm Marketing

Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content ...

In the past, if you wanted to put call-tracking numbers on your local directory listings, you'd get some dirty looks. That's because 100 percent consistency in your NAP (name, address and phone) is critical. The thinking was that adding ...

Over the years, I’ve conducted thousands of client interviews to gather feedback on outside counsel. The discussion frequently turns to how a firm first started representing the client, leading to stories about what lawyers do well — or not so ...

Unfortunately, there is no template or set of instructions that works for every lawyer. I have seen a lot of tactics executed with varying degrees of success. What seems to work best is engaging in an activity that is natural to you. What do I ...

If you can't afford a marketing agency or a full-time SEO professional, Google Trends can give you valuable insights into search trends — and generate ideas for your website, blog and social media content. While it’s not the best tool for ...

One fact that's always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve railed against random acts of ...

You passed the bar and got your first job in a law firm. Congratulations. Now it’s time to start becoming a rainmaker lawyer. “Whoa,” you say. “Slow down. Become a rainmaker lawyer? I still have to become a real lawyer. You know, one whose work ...

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...

During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public records, to what extent may ...

Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized share of eyeballs. It’s easy to dismiss ...