Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, ...
Mike O'Horo - October 31, 2017
As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating ...
Tom Foster - October 27, 2017
Question: "One of my longtime social and professional friends was appointed this year as our newest local judge. We have been social media friends for years. I haven’t appeared before her yet, but expect I will at some ...
Mark C. Palmer - October 24, 2017
Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...
Joan Feldman - October 19, 2017
Not long ago, I was asked to make a presentation at a state bar's Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the back said, “You make it sound like the ...
Merrilyn Astin Tarlton - October 17, 2017
Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new iPhone 8. You don’t need a Ph.D. in Economics to ...
Roy S. Ginsburg - October 16, 2017
Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get at this time of year is, “Are holiday marketing ...
Danielle Yocum - October 13, 2017
Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google's goal is to deliver to the searcher — you, me and your potential client — the most relevant content as quickly as ...
Mike Ramsey - October 11, 2017Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm's patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t be helpful or interesting enough to be ...
Ruth Carter - October 10, 2017
Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.
Candis Roussel - October 5, 2017
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