Law Firm Marketing

rural
Representing Rural Clients from a Big-City Office: Think Beyond Technology

In rural areas across the U.S., people are experiencing a unique legal problem: Lawyers are hard to find. Aging rural lawyers are retiring, and no one is around to replace them. This means criminal defendants are more likely to take pleas ...

Nika Kabiri - September 26, 2017
law firm media mentions
Checklist for Making the Most of Media Mentions

Law firm media mentions can be great for business — but are you making the most of them? Here’s a handy checklist to follow.

Lisa Banks - September 25, 2017
prospective client
Magic Business Development Pill for Lawyers

A number of years ago, a good friend shared what he considers the "magic business development pill." It's simple. There are only two ingredients: 1) Make your conversation all about the client or potential client) and keep it about them; and ...

Mike O'Horo - September 19, 2017
Local Map Rankings: Has Your Law Firm Been Filtered?

Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have a competitor within walking distance, listen up. This one’s ...

Mike Ramsey - September 14, 2017
Speaking and Lawyering: Balancing the Jobs

As a lawyer and businessperson, you have two jobs in one. Some of us, including me, add the job of professional speaker to our already teeming calendars. Maybe you've considered taking on some speaking gigs yourself. What's a typical day in the ...

Ruth Carter - September 13, 2017
Content Marketing Tips for Lawyers
Harnessing the Intuitive, Persuasive Power of Analogy

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which the audience ...

Susan Kostal - September 5, 2017
invisible lawyer
The Invisible Lawyer: Shed the Status

It’s the old "tree falling in the forest" conundrum: If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the challenge is making your expertise ...

Candis Roussel - August 31, 2017
Keep Your Law Practice Ahead of the Curve

While you may not be able to control the economy, the legislature, regulations or trends, you may be able to stay one step ahead of them. That’s where the product life cycle comes in. If you understand the product life cycle, you may be able to ...

Sally J. Schmidt - August 30, 2017
Build It! The New Associate’s Guide to Business Development

Big firm or small, there's a single question the partners ask about young associates: "Is she a keeper?" And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question: "Can she bring in clients?" Help ...

The Editors - August 20, 2017
marketing
Connecting the Dots to Boost Your Online Marketing Strategy

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your strategy, too. Even ...

Tom Foster - August 16, 2017
envelope

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