Law Firm Marketing

Local Map Rankings: Has Your Law Firm Been Filtered?

Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have a competitor within walking distance, listen up. This one’s ...

Mike Ramsey - September 14, 2017
Speaking and Lawyering: Balancing the Jobs

As a lawyer and businessperson, you have two jobs in one. Some of us, including me, add the job of professional speaker to our already teeming calendars. Maybe you've considered taking on some speaking gigs yourself. What's a typical day in the ...

Ruth Carter - September 13, 2017
Content Marketing Tips for Lawyers
Harnessing the Intuitive, Persuasive Power of Analogy

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which the audience ...

Susan Kostal - September 5, 2017
invisible lawyer
The Invisible Lawyer: Shed the Status

It’s the old "tree falling in the forest" conundrum: If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the challenge is making your expertise ...

Candis Roussel - August 31, 2017
Keep Your Law Practice Ahead of the Curve

While you may not be able to control the economy, the legislature, regulations or trends, you may be able to stay one step ahead of them. That’s where the product life cycle comes in. If you understand the product life cycle, you may be able to ...

Sally J. Schmidt - August 30, 2017
Build It! The New Associate’s Guide to Business Development

Big firm or small, there's a single question the partners ask about young associates: "Is she a keeper?" And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question: "Can she bring in clients?" Help ...

The Editors - August 20, 2017
marketing
Connecting the Dots to Boost Your Online Marketing Strategy

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your strategy, too. Even ...

Tom Foster - August 16, 2017
marketing
Add These Five Super Marketing Steps to Your Plans

The Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, assembled expert speakers from around the country to provide practical, hands-on advice to ...

Heidi Alexander - August 11, 2017
Content Marketing Tips for Lawyers
Niche Blogs: Why 100 Readers Can Be Better Than 1,000

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent rated relevant blog posts ...

Susan Kostal - August 1, 2017
technology tips
Must-Have Technology for Better Client Service

Sometimes lack of basic technology where it’s expected can be extremely frustrating. But forcing technology on clients without a human touch can backfire, too. We asked law practice technology pros Heidi Alexander, Tom Lambotte, Sharon Nelson ...

Joan Feldman - July 28, 2017
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