Law Firm Marketing

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s increasingly digital marketing environment, finding and working with the right ...

Question: "A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm?" In this ...

I recall a lawyer friend of mine telling me with excitement that he had been successful in setting up lunch with an assistant general counsel of a target company. Afterward, when I asked what he had accomplished, he said, “We had lunch.” My next ...

This is something old-school lawyers say a lot: "Your best sources of referrals are your existing clients." And, for word-of-mouth, referral-based law firms, it’s probably true that referrals from other lawyers or from existing clients are 1-2. ...

Having your own clients and business has long been characterized as “critical” for lawyers in firms of any size. Now that’s elevated to the survival level. The days of paternalistic law firms maintaining client-less lawyers at their long-time ...

“Let me tell you how wonderful I am!” One of the most difficult things about business development is having to promote yourself. Given the centuries-long tradition that deems it unseemly for lawyers to talk about their accomplishments, ...

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? "But it seems daunting," you say. "I don’t ...

Facebook continues to gain fans in the profession, according to Attorney at Work's 2017 Social Media Marketing Survey, conducted in February. This is the third year we've asked lawyers about their social media habits, preferences and attitudes, ...

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Building a successful personal brand ...

Social media is trending in much the same way it has in past years: It's an even more reliable tool for nurturing and solidifying relationships. People turn to online social networks for recommendations on all sorts of things, including lawyers. ...