Law Firm Marketing

Facebook video
Pros and Cons of Facebook Live Video for Law Firms

Does Facebook Live video provide value for law firms, or is it just another opportunity to lose time that could be better spent elsewhere? It depends. If harnessed correctly, Facebook Live offers a valuable platform to connect with your ...

Michael Mogill - February 24, 2017
The Client Relationship Meeting

Lawyers have a lot of communication with their clients. But the vast majority of interaction tends to be related to specific matters — requesting some information, reporting on the status of a file, scheduling something, checking on a payment. ...

Sally J. Schmidt - February 23, 2017
mentor
Eight Ways Shy Lawyers Can Find Mentors

I have always considered myself an introvert. I always admire those individuals who show no restraint as their laughter booms across the room, or who talk excitedly to someone they have just met. But, alas, that has never been me. As such, I ...

Suzanne Deliscar - February 22, 2017
rainmaker lawyer
Converting Post-Speech Inquiries: The Follow-Up Email and Phone Call

How do you manage a post-speech chat with someone who chooses to tell you how the problem you spoke about affects their company, and convert it into a solid opportunity? Last month, I showed you how to greet and interact with the group of people ...

Mike O'Horo - February 21, 2017
multitasking
Important Reminders About Business Development

If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and business development — they just make it ...

Merrilyn Astin Tarlton - February 20, 2017
Breitling - Golden Nugget
A Conversation with Las Vegas Legend Tom Breitling

Ever wonder how successful entrepreneurs find the courage to place bets that may or may not pay off? Mark Britton, founder and CEO of Avvo, recently spoke with serial entrepreneur Tom Breitling, a founding partner of Travelscape and former owner ...

Mark Britton - February 14, 2017
Your Network Is Your Net Worth

On a recent call with my business mastermind group, one of the members shared how quickly he was able to overcome a challenge in his company by tapping into his network for suggestions. He summed up the process with, “Your network is your net ...

Ruth Carter - February 8, 2017
Content Marketing Tips for Lawyers
My Top Writing Tips for the Busy Author

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered the art of writing when you can ...

Susan Kostal - February 1, 2017
prospective client
Convert Post-Speech Inquiries into Real Demand

Congratulations. Your speech to the International Biometrics Association was a hit. A line of people are waiting to congratulate you and pay compliments. Many are simply being kind and expressing appreciation. However, at least some have a more ...

Mike O'Horo - January 25, 2017
What You Don’t Know CAN Hurt You

I’m often reminded of a situation that happened several years ago. I was sitting in a building lobby killing time before an appointment. In the lobby was a small coffee shop. The line was long — out the door. The dutiful employee was making ...

Sally J. Schmidt - January 19, 2017
envelope

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