Law Firm Marketing

How do you manage a post-speech chat with someone who chooses to tell you how the problem you spoke about affects their company, and convert it into a solid opportunity? Last month, I showed you how to greet and interact with the group of people ...

If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and business development — they just make it ...

Ever wonder how successful entrepreneurs find the courage to place bets that may or may not pay off? Mark Britton, founder and CEO of Avvo, recently spoke with serial entrepreneur Tom Breitling, a founding partner of Travelscape and former owner ...

On a recent call with my business mastermind group, one of the members shared how quickly he was able to overcome a challenge in his company by tapping into his network for suggestions. He summed up the process with, “Your network is your net ...

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered the art of writing when you can ...

Congratulations. Your speech to the International Biometrics Association was a hit. A line of people are waiting to congratulate you and pay compliments. Many are simply being kind and expressing appreciation. However, at least some have a more ...

I’m often reminded of a situation that happened several years ago. I was sitting in a building lobby killing time before an appointment. In the lobby was a small coffee shop. The line was long — out the door. The dutiful employee was making ...

You know by now (did you ever not?) that it takes more than your business card and an open door to draw clients into your law office. And while you may have devised your marketing plan and work it to the best of your ability, January is still a ...

More than once recently, I have consulted with a client and heard stories of their contact with other lawyers who work in my field. Sometimes their stories confirm that I am giving similar advice, but sometimes I am appalled at what I hear about ...

Most lawyers make marketing and business development more complicated than needed. Developing new business — and keeping clients — isn’t rocket science. In fact, it’s as simple as ABC.