Law Firm Marketing

Does it feel like you can’t keep up with all the new kids on the block? (Nevermind keeping up with the digital marketing things you actually understand.) Worried that your office millennial will move on and you’ll have to figure out how to ...

Many lawyers create Facebook pages for their law firms because they know it’s something they "ought to do" for their online marketing. Set up website. Check! Write blog posts. Check! Have a presence on social media. Check! What often happens, ...

A year ago, we thought social media couldn't get any hotter as the marketing mode of choice for lawyers. Comparing results from the recent "Attorney at Work 2016 Social Media Marketing Survey" to last year's shows we may have been right. In our ...

Your prospects and clients are interacting daily on social media channels, regardless of your opinion on the matter. It’s time to get over yourself and invest a little time and money in this marketing platform, because it’s about your prospects ...

Applied well, technology can make any task more efficient and cost-effective — and that includes your marketing activities. Whether it's tracking those marketing dollars to find out where they are best spent, managing the minutiae of client ...

Social media marketing has, unfortunately, become the techno-version of "marketing by wandering around." It can be immensely time-consuming while producing an extremely low return. You can spend considerable time chasing down likes and followers ...

Recently I was contacted by someone looking for good articles on cross-selling. I noticed that a lot of material discussed the obstacles — compensation systems, internal competition, lack of confidence in colleagues, lack of knowledge about firm ...

Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm's retreat. I closed the session by saying the following: “If you don’t remember anything else we have discussed in the last three hours, please just ...

In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Fast-forward. In the 1980s, corporate ...

Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed to take the next step and contact ...