Your prospects and clients are interacting daily on social media channels, regardless of your opinion on the matter. It’s time to get over yourself and invest a little time and money in this marketing platform, because it’s about your prospects ...
Mark Homer - March 3, 2016
Applied well, technology can make any task more efficient and cost-effective — and that includes your marketing activities. Whether it's tracking those marketing dollars to find out where they are best spent, managing the minutiae of client ...
Joan Feldman - February 26, 2016
Social media marketing has, unfortunately, become the techno-version of "marketing by wandering around." It can be immensely time-consuming while producing an extremely low return. You can spend considerable time chasing down likes and followers ...
Dustin Cole - February 25, 2016Recently I was contacted by someone looking for good articles on cross-selling. I noticed that a lot of material discussed the obstacles — compensation systems, internal competition, lack of confidence in colleagues, lack of knowledge about firm ...
Sally J. Schmidt - February 24, 2016
Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm's retreat. I closed the session by saying the following: “If you don’t remember anything else we have discussed in the last three hours, please just ...
Bob Denney - February 22, 2016
In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Fast-forward. In the 1980s, corporate ...
Susan Kostal - February 18, 2016
Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed to take the next step and contact ...
Mike Ramsey - February 8, 2016
Want to update and improve your firm's website? Take a lesson from what the most successful and tech-savvy sites have in common. Here are five things designers are working on specifically for law firm websites. ... Karin Conroy - February 5, 2016
Effective branding creates a psychological connection between a “thing” and the people who'll willingly pay money for that “thing.” In my own branding, I've always done what came naturally. I didn't start out by thinking about rules or ...
Julie Tolek - February 1, 2016
It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing schools for not focusing on business ...
Jay Harrington - January 28, 2016
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