Law Firm Marketing

Effective branding creates a psychological connection between a “thing” and the people who'll willingly pay money for that “thing.” In my own branding, I've always done what came naturally. I didn't start out by thinking about rules or ...

It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing schools for not focusing on business ...

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.

The more I conduct client feedback interviews, the more I realize how few quality contacts lawyers make with their clients outside the substantive legal work being done. The number of times clients fumble for the name of a lawyer who is actively ...

As a blogger, I often have random inspirations for posts. They can hit me at any time — when I’m going for a run, talking to colleagues, reading my Twitter feed. The one time my brain goes blank is the moment I sit down to actually write a post, ...

In this edition of "Ask the Experts from the Legal Marketing Association," Elizabeth Lampert, Jeff Scalzi and Katie Gilmore answer the question, "Where does content marketing fit in the law firm?" Read their answers for ways ...

If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Platforms like ...