Law Firm Marketing

How Evernote Helps You Network in a Crowd

Last spring at ABA TECHSHOW 2015, Philippe Doyle Gray presented his method for using Evernote to manage contacts, especially during events. For today’s installment of  “Connect the Dots: A Lawyer’s Guide to Networking,” we asked him to ...

Philippe Doyle Gray - December 28, 2015
Networking Times Five

Networking, the art of connecting the dots in a way that both builds your practice and helps people find solutions to their problems, is an evergreen topic of discussion among lawyers. From "I can't do all that glad-handing!" to "I feel so lucky ...

The Editors - December 24, 2015
Networking on the Road

A busy travel schedule can be good for business development. Ruth Carter tells how she does it in today's installment of  “Connect the Dots: A Lawyer’s Guide to Networking." Looking over my calendar from 2015, I noticed that I spent ...

Ruth Carter - December 23, 2015
bar discipline
Solos: Networking Against Your Grain

Knowing it is against many of our natures to get out there and network, it is easy to see why many solos shirk the cocktail hour at the bar meeting, or slip into the back row of a CLE presentation and out again as soon as the hour is up. But if ...

Megan Zavieh - December 22, 2015
Networking with Successful Lawyers
Lay the Groundwork for Effective Personal Networking

Dust off your dancing shoes: Our special two-week holiday series, "Connect the Dots: A Lawyer's Guide to Networking," begins today. Face-to-face contact remains the top networking tool to reach business clients and professional ...

Theda C. Snyder - December 21, 2015
Five Mind-Blowing Things Every Lawyer Should Know About Branding

When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...

Julie Tolek - December 18, 2015
Upping Your Marketing Game

As the new year approaches, a lot of firms ask their lawyers to prepare annual business or marketing plans. Even without that structure, it makes sense to take a step back to reflect and assess what has worked, what hasn’t and what should be ...

Sally J. Schmidt - December 7, 2015
rainmaker lawyer
Self-Destructive Language

Lawyers are hard-wired to be precise when writing and speaking. When practicing law they honor that precision rigorously. However, when it comes to interacting with their market, let’s just say their language discipline loses a lot of its rigor. ...

Mike O'Horo - December 3, 2015
legal blogging
What’s Next in Marketing Technology?

In this month's "Ask the Experts from the Legal Marketing Association," Jim Jarrell, Jacqueline Madarang and Ian Turvill tackle the question: "Technology in all its forms is quickly becoming a big part of marketing. What are the most important ...

The Editors - December 2, 2015
What's Hot and What's Not 2014
2015 What’s Hot and What’s Not in the Legal Profession

Once again, Attorney at Work readers are the first to receive Robert Denney's annual report on the trends affecting the legal profession, “What’s Hot and What’s Not in the Legal Profession.” Which trends have staying power? What practice areas ...

Bob Denney - November 30, 2015
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