Law Firm Marketing

Lawyers are hard-wired to be precise when writing and speaking. When practicing law they honor that precision rigorously. However, when it comes to interacting with their market, let’s just say their language discipline loses a lot of its rigor. ...

In this month's "Ask the Experts from the Legal Marketing Association," Jim Jarrell, Jacqueline Madarang and Ian Turvill tackle the question: "Technology in all its forms is quickly becoming a big part of marketing. What are the most important ...

Once again, Attorney at Work readers are the first to receive Robert Denney's annual report on the trends affecting the legal profession, “What’s Hot and What’s Not in the Legal Profession.” Which trends have staying power? What practice areas ...

HIghlights from "Quiet: The Power of Introverts in a World That Can't Stop Talking."

The "Contact Us" page should be one of the most heavily trafficked pages of your law firm's website — from both desktop and mobile devices. Yet this page is often overlooked, as most firms don't fully utilize it. Instead, they simply display ...

To find more clients, stop thinking like a lawyer and start thinking like a small business owner: Evaluate your market, identify what you want to sell and advertise yourself effectively. To that end, remember that people who aren’t intimately ...

Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there's more than one lawyer in your practice, you know it's true: Make editing a group event, and it becomes a management nightmare. ...

Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them ...

Clio, the leading cloud-based legal practice management provider, has announced two major feature releases and eight new integration partners. These new product capabilities and integrations directly address the most commonly-cited challenges ...

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 ...