Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
To dramatically enhance your productivity, zero in on the biggest source of stress and wasted time: toxic clients. Some lawyers fight to hold on to business at all costs. After all, it’s an article of faith that it’s easier to retain a client ...
Mike O'Horo - June 23, 2016
As private practice attorneys, we’ve all been on the receiving end of lawyer jokes — sometimes by well-intentioned family members, other times by members of the community. You may feel as though the people around you believe your sole focus is ...
Noble McIntyre - June 21, 2016
The best lawyers are often the most creative lawyers. But that doesn’t mean they are, or even want to be, labeled as “creative.” Creativity has a certain connotation to it — and it’s traditionally been a term associated with, well, creative ...
Jay Harrington - June 14, 2016
Lawyer Lists: “Splendid Lawyer” and “Astounding Lawyer” awards are wearing out their value. Ross Fishman says there’s a reason marketers don’t like them. “I’m selling ego to lawyers, Ross. I’m going to make a ...
Ross Fishman - June 6, 2016In my experience, most lawyers who don’t have a book of business would like to have one. And, if they don’t know how to build it, they’d like to learn how. Unfortunately, there are very real obstacles to business development success. The ...
Sally J. Schmidt - June 2, 2016
Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online. In this month's edition of "Ask the Experts from the Legal Marketing Association," LMA Hall of Famer ...
The Editors - May 31, 2016
It is a common lament: “My clients say they only want me. How do I introduce colleagues or juniors in a way that creates trust?”
Mike O'Horo - May 26, 2016
It’s nearly June. Time to update your LinkedIn profile again! After the inevitable January “fresh start” updates, many people leave their LinkedIn profile alone the rest of the year. If you’re a savvy social media user, you update it every ...
Susan Kostal - May 20, 2016
Using social media incorrectly or ineffectively can be damaging to your professional reputation. It comes down to one thing: expectations.
Dan Lear - May 13, 2016
Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...
Jared Correia - May 12, 2016
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