Dust off your dancing shoes: Our special two-week holiday series, "Connect the Dots: A Lawyer's Guide to Networking," begins today. Face-to-face contact remains the top networking tool to reach business clients and professional ...
Theda C. Snyder - December 21, 2015When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...
Julie Tolek - December 18, 2015As the new year approaches, a lot of firms ask their lawyers to prepare annual business or marketing plans. Even without that structure, it makes sense to take a step back to reflect and assess what has worked, what hasn’t and what should be ...
Sally J. Schmidt - December 7, 2015Lawyers are hard-wired to be precise when writing and speaking. When practicing law they honor that precision rigorously. However, when it comes to interacting with their market, let’s just say their language discipline loses a lot of its rigor. ...
Mike O'Horo - December 3, 2015In this month's "Ask the Experts from the Legal Marketing Association," Jim Jarrell, Jacqueline Madarang and Ian Turvill tackle the question: "Technology in all its forms is quickly becoming a big part of marketing. What are the most important ...
The Editors - December 2, 2015Once again, Attorney at Work readers are the first to receive Robert Denney's annual report on the trends affecting the legal profession, “What’s Hot and What’s Not in the Legal Profession.” Which trends have staying power? What practice areas ...
Bob Denney - November 30, 2015HIghlights from "Quiet: The Power of Introverts in a World That Can't Stop Talking."
Kim Staflund - November 24, 2015The "Contact Us" page should be one of the most heavily trafficked pages of your law firm's website — from both desktop and mobile devices. Yet this page is often overlooked, as most firms don't fully utilize it. Instead, they simply display ...
Erika Ritzer - November 23, 2015To find more clients, stop thinking like a lawyer and start thinking like a small business owner: Evaluate your market, identify what you want to sell and advertise yourself effectively. To that end, remember that people who aren’t intimately ...
Anthony Johnson - November 13, 2015Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there's more than one lawyer in your practice, you know it's true: Make editing a group event, and it becomes a management nightmare. ...
Susan Kostal - November 12, 2015