Law Firm Marketing

The process of updating your law firm’s website or marketing materials invariably creates strong opinions about whether to change the firm’s logo. While consistency and brand equity (as well as being budget friendly) are valid arguments for ...

Much has been written and said about the value of forming client teams, but a recent conversation made me realize not all lawyers understand what that actually means.

The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many ...

We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or maybe you just don’t want to spend that much time with ...

First, let’s get some terms straight. These days, journalism schools are teaching students that a "press release" should be called a "news release." Last time I heard, television, radio, cable and the Web don’t use printing presses. So starting ...

Every few years, state ethics officials issue a questionable decision in the legal marketing ethics area. The ones that make you scratch your head and think, “Really? What planet do they live on?” In Florida, for example, officials thought a ...

Recently, a lawyer who said he'd "been given the chance to meet with my dream client" asked for help preparing for that meeting. He allowed that, "they're not adding any new panel counsel yet, but I was still given the opportunity to meet with ...

Recently, I was talking with a lawyer who had been referred a very nice piece of business right in her practice sweet spot. She said to me, “I don’t even know how they heard of me.” Putting aside the suggestion that she ask to find out, it got ...

Website hosting basics are important to anyone with a website. Sure, the topic is about as thrilling as discussing dental hygiene, and the details may seem confusing when you start talking with your website designer and IT person. You need to ...

What's the secret to being a great interview? Typically, of course, you have to deliver a real, relevant story “of high consumer interest” to get the news media to pay any attention to you at all. But what if the media does come to you? Let's ...