Law Firm Marketing

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

Over the past few years, fraudulent ranking organizations have proliferated, eager to empty unsuspecting lawyers’ wallets. How do you distinguish between authentic lawyer awards and outright scams? Here’s advice from Amy Hunt on understanding ...

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

If you’re on the fence about whether to start your own practice, these tips from Robert Theofanis may inspire you to make the leap.

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

In this classic from “The Coach,” Mike O’Horo: Smart advice on how to introduce yourself and get them talking! Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What ...

Before you go one more sentence into this article, I want to be clear with you: Building self-confidence and developing healthy self-esteem takes time. What I offer below is a two-step process that answers how to build self-confidence. You can’t ...

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.