Law Firm Marketing

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s ...

Recently, one of my clients attended a public utilities association meeting. It's an industry in which he has both a client and an interest. When I asked how things went, he marveled that there were no other lawyers in attendance (although there ...

Whether you consider yourself "social media-savvy" or not, your prospective employees likely are. The days of placing want ads in the local paper are long gone. Certainly, you can post job listings on standbys like Monster.com, or aggregators ...

Question: I'm an inexperienced lawyer, and naturally timid. How can I be expected to thrive in a networking environment? What's the best way to follow up after meeting someone? When should I ask for their business? In this ...

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...

If you’re a law firm owner or partner, you know the drill — when you’re not working in your business, you should be working on your business. For most of us, that includes a lot of networking — attending mixers, going to lunches, interacting ...

There are countless ways lawyers can and do compete with one another for work. We have price — what work costs; process — how work is performed; personality — the lawyer’s and her firm’s; place — one’s geographic location; principles — ...

As we enter the heart of summer, pleasant weather ramps up the frequency of cookouts and other casual events. We find ourselves spending less time with business contacts and more with family, neighbors and friends. Often that includes people ...

An earlier post talked about the importance of getting a professional headshot as a smart way to introduce yourself online and establish your brand. But do you know what potential clients are looking for in a photo? Leigh McMillan does. As ...

If your firm doesn't have vast experience in marketing, or in any of its parts, you have no way of knowing what to expect from your marketing efforts. Why shouldn't anyone expect a rush of clients, for example, from a single ad — unless you have ...