Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...
The Editors - March 5, 2014Few things will jolt lawyers into action faster than an incursion into the legal services market by someone who is not a lawyer. Claws out, fangs bared, hair raised on end, the profession aggressively protects its territory the way it knows ...
Jordan Furlong - March 3, 2014
Fortunately, the discussion of websites in the legal industry has mostly changed from, “Do you have a website for your firm?” to “Have you leveraged the latest technology and best practices to fully optimize your site?” Here are five trends ...
Sachin Bhatia - February 21, 2014In the legal industry, there is much discussion but scant implementation on the issue of client feedback. Research shows that few firms make the attempt to gather client feedback in any meaningful or systematic way. Should law firms be ...
Sally J. Schmidt - February 20, 2014
The practice of law is stressful. And complicated. And, at times, frustrating. Legal marketing and business development need not be. Here are a few back-to-basics tips designed to improve your relationships with clients and colleagues.
Jay Harrington - February 19, 2014
The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the ...
Gyi Tsakalakis - February 18, 2014
You already know that Internet marketing for your law firm comes with many challenges. The biggest is simply determining what you need to do and how to get it done in the time you've allotted. Fortunately, there is an entire industry built ...
Mike Ramsey - February 12, 2014
During a recent intake call training session, the COO of a large PI firm in New England bragged, “We convert 90 percent of the cases we want." An hour later, after we played four actual intake call recordings from their office ... nobody was ...
Ryan Pitz - February 6, 2014
When stalking canonical monsters, you get to pack light. For the most part, there’s only the one item you’ll need to finish the job, assuming you can get close enough, and can maintain your nerve. If you’re going to do a werewolf, you need a ...
Jared Correia - January 30, 2014
There's no getting around it. As a lawyer, you must be able to meet the gaze of everyone you speak to, and you should always make eye contact when addressing an audience. Easy to say, of course, but somewhat harder to execute. I’ve heard lots ...
Marsha Hunter - January 23, 2014
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