Law Firm Marketing

Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros ...

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job ...

These past few months, Mike Ramsey has been introducing us to Local Search Marketing. And, rookie, master marketer or somewhere in the middle, you’ve probably concluded that this is one incredibly complicated — and frustrating — world. ...

We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...

Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so ...

For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We're pretty darn proud that Attorney at Work readers are the ...

Your law firm website is the core of your marketing efforts. Yet it's easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, ...

In his post last week, Joshua Lenon homed in on the "First Question to Ask a Client." So, at the other end of the process, when you've wrapped ...