I will never forget the time an executive with a large international company told of his meeting with a law firm. He and a member of the in-house legal department had agreed to get together with three firm partners, at their request. After the ...
Sally J. Schmidt - January 20, 2014
In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...
Gyi Tsakalakis - January 6, 2014"People don't want to hire at the bottom or middle of the barrel, they want to hire at the top of the barrel." At the Third Annual Super Marketing Conference, Boston lawyer David White pointed out that, "We're all experts, we all have our law ...
Joan Feldman - January 3, 2014
A lot of lawyers spend good money to generate leads for new business through marketing, advertising, promotions and networking, in both online or offline venues. But much of that money is lost because of inconsistent and unsystematic intake when ...
Ryan Pitz - January 2, 2014 This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013
Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros ...
The Editors - December 27, 2013I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job ...
Roy S. Ginsburg - December 26, 2013These past few months, Mike Ramsey has been introducing us to Local Search Marketing. And, rookie, master marketer or somewhere in the middle, you’ve probably concluded that this is one incredibly complicated — and frustrating — world. ...
Mike Ramsey - December 18, 2013
We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...
Sally J. Schmidt - December 16, 2013Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so ...
Kerstin Firmin - December 6, 2013
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