Lawyer Skills

Online Marketing: Try These 3 Techniques to Tempt Targets

Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.

Theda C. Snyder - December 1, 2021
leisure reading
Turn Leisure Reading into Marketing Gold

Teddy Snyder | Funneling information to your clients from the books you read marks you as an expert who stays on top of the news in your field

Theda C. Snyder - November 22, 2021
workplace fear
The Monster Under the Bed: Confronting Three Common Workplace Fears

It takes more than a warm hug or a bag of fun-size treats to get past the monster fears we encounter every day.

Merrilyn Astin Tarlton - October 26, 2021
lawyer thought leadership
Thought Leadership Marketing: Write for Someone, Not Everyone

Jay Harrington | There has never been a better time to stand out through thought leadership because there have never been more unanswered questions due to the rapid pace of change.

Jay Harrington - October 12, 2021
Don’t Say This to a Survivor

Teddy Snyder | There is nothing lucky about needing surgery. The business chief who uncovers IP theft is not lucky. Yet we misuse this phrase regularly.

Theda C. Snyder - October 7, 2021
writing as a side hustle
Writing as a Side Hustle: 3 Lawyers Who Have Made Publishing a Secondary Income

Tatia Gordon Troy | Many lawyers have learned to use their writing skills to reach a broader audience than those they serve every day — and create another stream of income.

Tatia Gordon-Troy - September 29, 2021
marketing content
Recycle Your Bottles, Cans and Work Product

Teddy Snyder | You regularly create quality content in your briefs and memoranda. Here are ways to recycle that document you’ve already created into marketing content.

Theda C. Snyder - September 20, 2021
Ditch These Super Trendy Hacks

Teddy Snyder | Perhaps the newest words in general use will become generally accepted. Wouldn’t that be groovy?

Theda C. Snyder - August 4, 2021
taking depositions
Top 5 Tips: Taking Depositions in a Post-Pandemic World

Michael Murray | Remote depositions have gone from being a stopgap measure to commonplace. Here's what we've learned.

Michael Murray - July 16, 2021
be a thought leader
Should You Be a Thought Leader? The Answer May Surprise You

Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.

Theda C. Snyder - July 6, 2021
envelope

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