Law Firm Strategy

Ask the Experts business development
How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
sketching out plan for Client Centered
How I’m Using Client-Centered Design in My Law Firm

Robert Theofanis shares an example of putting clients' needs first. It's the little details that can set your firm apart from the pack.

Robert Theofanis - May 28, 2020
Lawyer with smart phone marketing during a pandemic
How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020
How to Strengthen Your Law Practice and Increase Resilience Amid Disruption

Heather Moulder |When crisis hits, act boldly and be of service in new ways, because the truth is that what you do now will affect how well you bounce back from it all.

Heather Moulder - April 14, 2020
Question marks on table legal brand marketing
Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Jay Harrington - March 25, 2020
It’s Time to Change the Way We Manage Change

Legal tech has flourished, but have lawyers kept up? Litera's Abhijat Saraswat has five tips to help you get unstuck.

Abhijat Saraswat - February 28, 2020
solo lawyer
Expanding Your Solo Practice Without Hiring an Associate

Family law attorney Russell Knight shares a time-tested solution that allows a solo practitioner to bring on additional staff with little to no risk.

Russell Knight - February 11, 2020
The Next Decade of Legal Services, Pt. 2: Managing Law Market Change

Which industries and practices will remain profitable in the coming decade? Heather Suttie has strategies and tactics for managing law market change.

Heather Suttie - January 22, 2020
The Next Decade of Legal Services: Embracing Law Market Change

For lawyers, times to come are apt to be turbulent, confusing and distressing. Heather Suttie defines four "first principles" of market change.

Heather Suttie - January 15, 2020
Top 12 Law Practice Tips of 2019
Top 12 Law Practice and Productivity Tips of 2019

Which topics captured readers' attention in 2019? To kick off the new year, a look back at the most popular practice tips.

Joan Feldman - January 2, 2020
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