Daily Dispatch


Play to Win

Writing Your Annual Business Development Plan

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

I am a big believer in writing down your plan. A lot of lawyers will tell me they have plans …but those plans are simply ideas in their heads.
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Winning and Losing

In Search of a Perfect Record: The Price of Trying to Be ‘The Best’

In the competitive world of law, it is not uncommon to feel (consciously or unconsciously) that failure is not an option. However, the quest for perfection is a double-edged sword. While striving toward it can motivate us to improve, perfection is never the goal. For perfection to serve a useful purpose, it must be a direction, not a destination. Having a direction helps us to continually move, grow, learn and improve.Read The Rest


The Friday Five

Five Ways to Prioritize Your Legal Tech Investments (and Get the Most Bang for Your Buck)

Law firms are under constant pressure to adopt new, improved technology so they can increase productivity and provide better client service. Yet budgets rarely increase with the speed of technology changes. With so many technology needs out there, how do you know which investments will garner the fastest return?Read The Rest


LawPay Product Spotlight

LawPay Has the Tools You Need to Run Your Business

With LawPay, you get the tools you need to manage earnings and cash flow, and track key financial metrics. LawPay’s new reporting dashboard lets you see where your firm’s payments stand at a glance. Quickly and easily see where revenue is coming from, and view key stats that help you assess cash flow.Read The Rest


Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence that accurately represents who you are, and that reinforces your credibility and focuses on how you can help others. There are many ways to do this, but one I am often asked about is what LinkedIn calls the “Skills & Endorsements” section.Read The Rest


Foster Web Marketing Product Spotlight

How to Market Your Law Firm in Today’s Online World

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating new clients, and less time…Read The Rest


FREE GUIDE FROM ATTORNEY AT WORK

Engage! A Lawyer’s Guide to Social Media Marketing

Engage Social Media Marketing

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For “Engage! A Lawyer’s Guide to Social Media Marketing” we asked top law firm marketers for advice on where lawyers should focus their efforts — and for their best tips on how to up your game.Read The Rest