Daily Dispatch


Introducing Analog Attorney

Trending: Ditching Apps for Analog

analog

Recently, I was scrolling through family photos on my phone when I found a very moving shot of my extended family at a dinner with their heads bowed. They looked so devout, so meditative, so centered and focused on the real. Except they were looking at their phones.

I am a father and a competitive uncle and generally a professional old man and I have had it up to here with the internet.Read The Rest

Billing Tips

Client Won’t Pay: What Are You Going to Do About It?

You may recall this LexisNexis report: “Law Firm Billing Survey: Collections Conversations Leave Lawyers Uncomfortable.” Duh. In what industry is a “collections conversation” a comfortable thing?

The report is three years old, but just as relevant as when the data was spanking new. I could dive into the statistics the survey uncovers, but let’s cut to the chase: Clients are getting better at delaying payment or simply not paying your bill. The question is, what are you going to do about it?Read The Rest


play to win

Understanding the Client’s Decision

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. Facing with pitches or presentations to clients, they typically come at it from one direction — why the prospect should select them or their firm instead of another alternative. Their “tools” are credentials and experience.

In reality, that approach may not be effective or even appropriate, depending on where the client is in the decision-making process. Without knowing the prospect’s situation, you will not be able to make a compelling case for getting hired.Read The Rest


Solo and Small Firm Marketing

Seven Ways to Optimize Your Law Firm’s Website

law firm website

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the “trusted friend” recommending a lawyer, and online local reviews serve as word-of-mouth in your community. This is why it is important to take the right steps to ensure your website and online presence work for you. Try these seven tips.Read The Rest


Getting Clients

Nine Ways to Think Differently About Your Practice

getting clients

Finally, law is beginning to shift: new business models, intriguing new ways of delivering legal services, emerging markets driving new demand. But what does it all mean for your law practice? A few things going forward: You will have more, different and growing kinds of competition (ouch!). The demand to keep changing up how you do things will persist. Feedback from clients and potential clients should carry more weight. You’ll always be working on your business and finding better ways to meet your clients’ needs and wants. If you want to stand out, it’s time to build some new skills — and a fresh mindset.Read The Rest


Tech Tips Friday

Five Word Styles Lawyers Need to Know

Microsoft Word Styles

Have you ever spent hours fine-tuning a Word document to ensure a consistent “look and feel” throughout? If so, I suspect you don’t want to do that again. You especially don’t want to repeat the experience when someone asks you to change the fonts and spacing throughout after you’re done. If you still spend hours formatting documents, you probably need to learn how to use Word styles.Read The Rest


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

marketing plan

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I am a contrarian in one key respect. I don’t think there is ever a need to fill out — or even think about filling out — an eight-page template or the like.

Quite simply, I think you should keep your plan simple. One page, two at most. Nothing fancy.Read The Rest