Some lawyers still think a brand is a logo, the firm name or a tagline. Others don’t see how branding applies to the legal profession at all. Even those who embrace the notion struggle mightily to get it right.
Sally J. Schmidt - March 19, 2015What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to get more of the referrals you want? You ...
Mary Lokensgard - March 18, 2015This Friday, let's clear the decks and lay down some fresh thinking. You know, the kind that changes up the way you do things, results in better service to your clients, makes people in the office happier and gets you out of that rut. There's a ...
Merrilyn Astin Tarlton - March 13, 2015Collaboration is more mobile than ever, and as the IT director at an international law firm, I’ve seen firsthand its impact on the organization. It’s not always positive. People tend to opt for file-sharing applications like Dropbox, which are ...
Eduardo Snape - March 12, 2015Think back through a couple of recent decisions you’ve made or helped make, whether at work or in personal life. Did they turn out well? Was that because you did a good job of choosing? Was there any wasted motion or acrimony? Be honest. On ...
Marc Lauritsen - March 11, 2015Pat yourself on the back. You bought legal malpractice insurance, known as Errors and Omissions coverage, to protect yourself and your clients. So, your firm, your clients, you and your family are secure, now, right? Not by a long shot. ...
Theda C. Snyder - March 10, 2015Recently I attended the Dad 2.0 Summit, a conference for men who blog about fatherhood. I didn’t realize there was such a strong community among dad bloggers. They are active parents and exceptionally genuine about their triumphs and ...
Ruth Carter - March 9, 2015This is probably wishful thinking, but wouldn’t it be nice if every solo practitioner and small law firm had a business plan? I mean, mostly nice for them. Probably not for their competitors ... or for me. I’ve become somewhat ambivalent on the ...
Jared Correia - March 5, 2015Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say ...
John Byrne - March 4, 2015It gets to be a bit much, all the chatter about the legal profession changing at the speed of light. Even if it is transforming into something quite great — I know, maybe it is and maybe it isn't — it seems nearly impossible to figure out what ...
Merrilyn Astin Tarlton - March 2, 2015