Daily Dispatch

Word of Mouth Plus
Powerful Lawyer Marketing: “Word-of-Mouth, Plus”

A decade from now, consumers of legal services will use the Internet and mobile technology to do it all: research legal issues, find and engage an attorney, even have legal services delivered to them. But when answering the question “Where do ...

Dan Lear - January 20, 2015
Friday Five
Must-Go Events for Big Ideas in 2015

One of the first things we do at the start of a new year is open up our calendar and plug in the dates for conferences most likely to deliver the big ideas. We've poured over the sessions and speaker bios and asked for recommendations for 2015's ...

Joan Feldman - January 16, 2015
one of a kind with apples Bullied
Experiment Your Way to Legal Marketing Success

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: business development and ...

Jay Harrington - January 15, 2015
Give Feedback
How to Give Feedback

The staff evaluation form lands on your desk, with instructions to return it within a week. It’s time for the dreaded annual performance review. And it's dreaded not just by those being reviewed. If you are giving the review, it raises ...

Mary Lokensgard - January 13, 2015
Weak Sentence Starters You Use All the Time

A basic rule of good writing is to make every word count. “There is,” “there are” and “it is” are the weakest ways to start a sentence. Used this way, “there” and “it” are placeholders for the real subject of the sentence. They are particularly ...

Theda C. Snyder - January 12, 2015
Social Media
Does Social Media Really Work as a Marketing Tool?

Question: I read so much about lawyers engaging in social media, but I see little evidence of its effectiveness. How is social media being used by lawyers in a way that is beneficial? For this edition of "Ask the ...

The Editors - January 8, 2015
Receive Feedback
How to Receive Feedback

Feedback is constructive information you can use to identify problems you need to correct and strengths you can build on. It can also give you new ideas that will revitalize your practice. But getting feedback, even when you asked for it, can ...

Mary Lokensgard - January 7, 2015
T-Rex with open mouth jerks at work
God and Taxes: Controlling the Conversation

It may surprise some to know that I hold some very strong opinions. One of the burdens of having strong opinions is knowing when to share and when not to. Really, is it conceivable that others would not want to hear the wisdom dripping from our lips?

Otto Sorts - January 6, 2015
attorney at work
Take Stock of Your Marketing and Business Development Activities

One of my favorite quotes is, “If you keep on doing what you've always done, you'll keep on getting what you've always got.” Although a bit inelegant, this phrase is particularly apt with respect to marketing and business development.

Sally J. Schmidt - January 5, 2015
Online Shopping? Five Security Tips

Even if your firm has a policy against it, there’s a chance that online shopping is happening in your office — especially during the height of the holidays. Why be concerned? For one, hackers are actively working to compromise any size ...

Don Tuliao - December 19, 2014
envelope

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