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Columns

how to get online reviews
Use Facebook to Drive Targeted Traffic to Your Website

For lawyers, using Facebook for marketing is a tough nut to crack. And Facebook has been making it harder to reach your fans on its platform with some recent steps. Many brands are saying that their reach is getting smaller and smaller due to ...

Mike Ramsey - February 20, 2015
Friday Five
Five Ways to Leverage Silence

The modern world is a raucous symphony of noise. The squawks and pings of mobile devices are only the latest additions to a cacophony of rings, bells, announcements, conversations and other noises producing distractions, even stress, in our ...

Paul H. Burton - February 13, 2015
Nothing But the Ruth
Giving Up Solo Practice for Firm Life

I shocked my contacts at the beginning of the year when I announced that I joined another law firm. (I know, I never thought it would happen either.) I am now of counsel at an IP boutique firm called Venjuris in Phoenix. I still have Carter Law ...

Ruth Carter - February 11, 2015
Friday Five
Five Thoughts on the Future for Solo and Small Firm Lawyers

In 2014, I spent a lot of time focused on the future of lawyers. One highlight of that was spending time with legal futurist Richard Susskind, who was our guest at the Oklahoma Bar Association's annual meeting in November. I also met and ...

Jim Calloway - January 30, 2015
lawyer rates
Lawyer Rates: Addressing Pricing Questions

Many lawyers are uncomfortable discussing money with clients or prospects. Yet without a discussion about fees, it is unlikely you will get the business.

Sally J. Schmidt - January 27, 2015
Friday Five
Things Lawyers Say They Love About the Cloud

In nearly seven years of building and leading a company that provides practice management solutions for the legal profession, you hear a lot about the pains and joys of being a lawyer. I’ve engaged with hundreds (if not thousands) of lawyers ...

Jack Newton - January 23, 2015
data redundancy
Target Practice: Writing for Marketing

Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing ...

Jared Correia - January 21, 2015
Friday Five
Must-Go Events for Big Ideas in 2015

One of the first things we do at the start of a new year is open up our calendar and plug in the dates for conferences most likely to deliver the big ideas. We've poured over the sessions and speaker bios and asked for recommendations for 2015's ...

Joan Feldman - January 16, 2015
Weak Sentence Starters You Use All the Time

A basic rule of good writing is to make every word count. “There is,” “there are” and “it is” are the weakest ways to start a sentence. Used this way, “there” and “it” are placeholders for the real subject of the sentence. They are particularly ...

Theda C. Snyder - January 12, 2015
Social Media
Does Social Media Really Work as a Marketing Tool?

Question: I read so much about lawyers engaging in social media, but I see little evidence of its effectiveness. How is social media being used by lawyers in a way that is beneficial? For this edition of "Ask the ...

The Editors - January 8, 2015
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