Columns

Phone calls
Help: Salespeople Won’t Leave Me Alone!

In this edition of "Ask the Experts," Holli McVean, office manager at Carscallen LLP, and a member of the Association of Legal Administrators, has great advice for getting all the information you need — efficiently and politely — from cold and ...

The Editors - November 20, 2013
Build Communities, Build Business

I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...

Sally J. Schmidt - November 18, 2013
Holiday Gift Guide for Lawyers in Your Life

Nothing trite. Nothing cliche. Just lots of specific ideas for those hard-to-please attorneys!

Reid Trautz - November 15, 2013
Mootus: Your Personalized Legal Knowledge Base?

Collegiality is often viewed as a defining hallmark of a felicitous legal career. With the advent of virtual offices and the tethering of humanity to Internet devices, though, much of what made for traditional law firm interaction has vanished ...

Jared Correia - November 14, 2013
Women looking at laptop screen Optimize
Referral Traffic: A Form of Word of Mouth

Now that you’ve mastered the basics of web traffic sources for your law firm's website, and embraced the Gyi Tsakalakis - November 13, 2013

Computer Security: It’s Scary Out There!

Computer security can’t be stressed enough in law firms. It's tempting to think you personally don't really have to pay attention to "security stuff," or that your firm is "too little" for bad guys to be interested in. But you’d be wrong. As ...

Vivian Manning - November 12, 2013
Friday Five
Competitive Intelligence: Who Is Their Lawyer Now?

Every law firm needs to know who else is representing their clients and hottest prospects. The following five tools make it easier than ever for us to find out. None of the tools is 100 percent comprehensive or 100 percent accurate, not even the ...

Ann Lee Gibson and Amy Quintard - November 8, 2013
Nothing But the Ruth
Business Development: Strategically Showing Up

A couple of months ago, I wrote a post about the importance of showing up — how regular contact with people and building relationships keeps you top of mind so potential clients will call you when they need legal services. In that post, I ...

Ruth Carter - November 6, 2013
brainy things
Legal Marketing Technology Out West

We always look forward to tips from Legal Marketing Technology Conference/West, the hot-ticket event presented by the Legal Marketing Association's Bay ...

Kerstin Firmin - November 1, 2013
Andy Greene, Enterprising Lawyer

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as well. ...

The Editors - October 29, 2013
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