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Now lawyers use every term they can think of because some court somewhere once said the language in the contract didn’t cover the dispute. Sometimes that’s a good reason, but often it is not. Rather than a considered approach, most lawyers start ...

The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...

You undoubtedly have heard how important follow-up is to marketing and business development. Clients and referral sources are most likely to refer business to people they have heard from or seen in the prior three months, which means a sustained ...

I haven't taken a vacation in over two years. In 2016, I took my dog Rosie to Flagstaff, Arizona, for a few days. We relaxed in front of the fire at our Airbnb and I spent an afternoon at a ropes course. It was so wonderful to have a break from ...

Business development needn’t be complicated, difficult or distressing. However, for many lawyers, it’s all of that. Most of that can be eliminated by a single shift in perspective. It comes down to this: You need a specific market focus to ...

Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content requires consistent outreach. If you’ve been at ...

Those who know me know I love sports. So, it should come as no surprise that I follow sports-related teams, figures and organizations on social media. About twice a year, I run across a list targeted at young would-be athletes of things that ...

I know very few attorneys who are really comfortable networking. I think that’s true of most businesspeople. Even those who are naturally outgoing tend to clam up once an otherwise purely social situation acquires a business networking aspect. ...

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. My goal was to break this law down into the elements that businesses need to know about and ...

Many lawyers are intimidated by technology issues, including how to keep their data safe. Yet in a world where large cities can be held up by ransomware attacks and hackers can shut down multinational law firms, we are far past the point where ...