Columns

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and ...

Working long hours at home means the gap between your office chair and your La-Z-Boy is as thin as a sheet of legal-size paper. So, if you’re reading your last brief and it’s just "all work and no play make Jack a dull boy" over and over, you ...

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...

Making the decision to start a law firm is difficult. It’s nothing but nerve-wracking until you press start and you’re into it — without a safety net, and too busy to care about hypotheticals anymore. The choice to move forward with launching is ...

In an issue of Strategy+Business, management guru Tom Peters suggests a number of books he considers valuable to read. In the interview, he quotes a respected business leader friend who argues that the No. 1 problem with big company CEOs is ...

Sometimes your day is cruising happily along. Then some bump in the road — or a major pothole — comes along to derail you from the easy life. And then there are days when everything seems to go wrong all day long. Life isn't always easy, but ...

I participate in a lot of law firm retreats and meetings, but one will always stand out. I was talking with representatives of the firm before the retreat kicked off when one of the partners pulled me aside, pointed out another firm partner and ...

There are myriad reasons to run an efficient, sound, organized law practice. Here are two great ones, from an ethics standpoint: First, it helps lawyers avoid making the costly errors that lead to ethics trouble. Second, when lawyers receive a ...

Now lawyers use every term they can think of because some court somewhere once said the language in the contract didn’t cover the dispute. Sometimes that’s a good reason, but often it is not. Rather than a considered approach, most lawyers start ...

The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...