Business Development

Congratulations. Your speech to the International Biometrics Association was a hit. A line of people are waiting to congratulate you and pay compliments. Many are simply being kind and expressing appreciation. However, at least some have a more ...

I’m often reminded of a situation that happened several years ago. I was sitting in a building lobby killing time before an appointment. In the lobby was a small coffee shop. The line was long — out the door. The dutiful employee was making ...

You know by now (did you ever not?) that it takes more than your business card and an open door to draw clients into your law office. And while you may have devised your marketing plan and work it to the best of your ability, January is still a ...

Most lawyers make marketing and business development more complicated than needed. Developing new business — and keeping clients — isn’t rocket science. In fact, it’s as simple as ABC.

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on ...

"Always bear in mind that your own resolution to succeed is more important than any other."  — Abraham Lincoln. Abe Lincoln knew that success begins and ends with your own resolve. Today's inspiration for your New Year's resolution ...

For our annual "Merry Marketing Marathon," we Look back over the past year and select a handful of your favorite digital marketing posts. Light up your thinking for the coming year's marketing strategy with a thoughtful read of these five.

It’s barely a week until Christmas — and that means it is time for our annual “Merry Marketing Marathon.” This year, we focus on all things digital — serving up some of the most-read, most-shared posts on social media, ...

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships.