Business Development

Dust off your dancing shoes: Our special two-week holiday series, "Connect the Dots: A Lawyer's Guide to Networking," begins today. Face-to-face contact remains the top networking tool to reach business clients and professional ...

As the new year approaches, a lot of firms ask their lawyers to prepare annual business or marketing plans. Even without that structure, it makes sense to take a step back to reflect and assess what has worked, what hasn’t and what should be ...

Lawyers are hard-wired to be precise when writing and speaking. When practicing law they honor that precision rigorously. However, when it comes to interacting with their market, let’s just say their language discipline loses a lot of its rigor. ...

To find more clients, stop thinking like a lawyer and start thinking like a small business owner: Evaluate your market, identify what you want to sell and advertise yourself effectively. To that end, remember that people who aren’t intimately ...

Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them ...

Clio, the leading cloud-based legal practice management provider, has announced two major feature releases and eight new integration partners. These new product capabilities and integrations directly address the most commonly-cited challenges ...

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 ...

Like most new associates, you know you should probably focus on marketing, but where? In this month's edition of "Ask the Experts from the Legal Marketing Association," Tina Emerson, Jim Jarrell and Ian Turvill answer the question, "As a law ...

The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many ...

We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or maybe you just don’t want to spend that much time with ...