Business Development

Build Your Reputation While Helping Your Community

Let me guess—you don't have time to think about your reputation in your community, much less devote extra hours to volunteer activities. After all, you're already doing a lot for your community by doing what you do best—providing reliable legal ...

Noble McIntyre - August 17, 2012
multitasking
Didn’t Get the Work? Now What?

It was a formal response to an RFP. Or maybe a pitch you finally made to that client you've been softening up for some time. And you were great! But ... no, you didn't get the work. It is so disappointing, that goes without saying. But ...

Merrilyn Astin Tarlton - August 13, 2012
What If You’re the Unproductive Partner?

Your firm makes you a partner based on potential—a belief that everything the partners have observed indicates you have the characteristics to be successful. You've got what it takes! But making partner is one thing. Staying partner ...

Karen MacKay - August 1, 2012
The Future Is Hazy—What Now?

This summer, the hottest ticket at state bar association annual meetings seems to be sessions focused on the future of the business of practicing law. And with just cause. There's a lot going on out there to make us nervous. Increased ...

The Editors - July 9, 2012
Step into Your Client’s Shoes

I learned everything I ever need to know about client service the first time I closed a deal on my own. I was a young client, anxiously micro-managing a negotiation that my outside counsel (whom I’ll call Steve) could have mastered in his sleep. ...

Precious Williams Owodunni - June 26, 2012
Introvert’s Survival Guide for Networking Events

I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the ...

Ruth Carter - June 20, 2012
When Is a Lawyer Like a Barber?

When it gets right down to it, what lawyers do is all about clients. Those wonderful, awful, charming, annoying, challenging and gratifying people who actually pay you to do your work. So we are declaring it "This Business of Clients" ...

Roy S. Ginsburg - June 11, 2012
multitasking
Why Won’t My Partner Cross-Sell Me?

Well, really … why should he? I mean, knowing that people do things for their own reasons and not for yours, what’s in it for your partner to cross-sell you? Why should he introduce you to his client and promote you as someone who could help ...

Merrilyn Astin Tarlton - June 4, 2012
Stop Wasting Your Time on Networking

Networking. You know you have to do it, but does the thought of engaging in endless awkward conversations at cocktail parties leave you cold? Does another round of seemingly irrelevant meetings of trade or civic or association groups make you ...

Roberta Montafia - April 12, 2012
Effective Email Marketing for Lawyers, Part One: The Basics

How many emails do you usually delete having read no more than the "from" line? Has your fear of adding to that in-box clutter—and recipiant irritation—kept you from including email in your marketing plans? Well, the truth is that there are ...

Ritchenya Dodd - March 29, 2012
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