Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...