When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once they get there. In a previous ...
Mike Ramsey - April 25, 2018Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA Tech West struck me as ...
Walter McCorkle - April 16, 2018Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that ...
Dan Goldstein - March 13, 2018If you can't afford a marketing agency or a full-time SEO professional, Google Trends can give you valuable insights into search trends — and generate ideas for your website, blog and social media content. While it’s not the best tool for ...
Julie Howell - February 2, 2018What website design and marketing trends will be worth your investment this year? We asked five experts, "What do you foresee as the biggest trends for law firm websites in 2018 — and what’s worth paying attention to?" Here's the forecast from ...
The Editors - January 4, 2018It really doesn't matter how much money and time go into your law practice’s website. You'll likely always be left wondering if it is actually doing the job you need it to do — and if not, what the heck is wrong with it. Like some, you may have ...
Merrilyn Astin Tarlton - November 13, 2017Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm's patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t be helpful or interesting enough to be ...
Ruth Carter - October 10, 2017You've spent money and time trying to drive traffic to your website's landing pages. Wouldn't you like to know you're not losing visitors because you fail to inspire trust? You've likely heard that you have anywhere from 3 to 30 seconds to grab ...
Tom Dunn - September 2, 2016Most law firm websites have similar issues when it comes to search engine optimization — some major, others that are relatively simple fixes. But almost half of the websites I see are missing the basics. Title tags, for example, can have a huge ...
Joe Balestrino - June 29, 2016Some lawyers spend hours upon hours each month working on their blogs, and yet they have no traffic to show for it. One reason is poor content. There are some common mistakes lawyers make when creating blog posts that do little to help their ...
Andrew Cabasso - December 5, 2014Sign up for our free newsletter.