Law Firm Marketing

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.

Merrilyn Astin Tarlton | Asking for business is awkward, but how can you avoid it?

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Teddy Snyder | Your marketing plan has multiple components. Incorporate daily thankfulness as one of them.

Chris Graham | Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time?

If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets ...

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

When I ask lawyers where most of their clients come from, the answers I hear range from fridge magnets to radio, but most law firms tell me their business comes from “word of mouth.” That's not surprising. After all, other people recommending ...

Laura Ernde | Takeaways from the LMA panel featuring Dama Brown, Jordan Coleman, Farschad Farzan, and Lam Nguyen.

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but isn’t. ...