Law Firm Marketing

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.