Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.
Paul Cannon - March 12, 2020
Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.
Gina Rubel - March 9, 2020
You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.
Tom McMakin - March 5, 2020
Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.
Susan Kostal - March 4, 2020
Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.
Ari Kaplan - March 3, 2020Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.
Sally J. Schmidt - February 25, 2020
Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.
Jay Harrington - February 24, 2020
Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.
Mark Homer - February 18, 2020Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.
Ruth Carter - February 5, 2020
Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.
Jared Correia - February 2, 2020
Sign up for our free newsletter.
