Law Firm Marketing

Jay Harrington says if you want more business, build a narrowly-focused practice.

The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

In Part 3 of his analysis of the 2019 Legal Trends Report, Jared Correia asks, "Why won’t lawyers talk to consumers about what they most want to know: case process and total price?"

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.