Law Firm Marketing

If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.

Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?

These four questions will help your happy clients get to the essence of their "client experience" story.

If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?

The way consumers research and buy services has changed. In the interest of helping your firm stay visible, let’s explore the pros and cons of traditional and digital advertising.

With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.

Working on some basic mindset shifts — before you deploy all the business development strategies you've learned — can make a huge difference.

"If your goal doesn’t scare you, you’re not thinking big enough." Ruth Carter passes on advice for charting your personal marketing goals for the coming year.

Checklist | Six ways billing and timekeeping software helps boost your profitability.