Law Firm Marketing

Marketing: Capitalizing on New Developments

After each recent Supreme Court ruling, I noticed a common pattern. Certain law firms would send an alert within hours, advising readers of the decision. Over the days that followed, other firms’ advisories would trickle in to my inbox or ...

Sally J. Schmidt - July 16, 2015
marketing
Stake Your Claim as a Legal Thought Leader

Go to law school. Work hard. Get a job at a big firm. The road map for becoming a successful lawyer used to be fairly predictable. But these days, many talented lawyers, uninspired by the BigLaw hierarchy, are striking out on their own. We're ...

Jake Heller - July 10, 2015
Dressed Down: What Does Being ‘Professional’ Really Mean?

It’s something you hear when you’re starting your career (and something you’ll hear constantly, throughout your career, if you’re a nonconformist): "You have to be more professional." Of course, that begs the question, just how does one "be ...

Jared Correia - July 9, 2015
one of a kind with apples Bullied
Publish on LinkedIn Pulse to Establish Expertise

Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding ...

Jay Harrington - July 3, 2015
Not Just for Solos: Seven Startup Tips

In a few months, I will celebrate my third anniversary as a solo practitioner. Without question, this experience has been the most rewarding of my nearly 16 years practicing labor and employment law. In reflecting on this arbitrary milestone, I ...

Russell Adler - July 2, 2015
prospective client
Keep Your Referral Sources Vibrant

Business development trainer Mike O’Horo is rarely at a loss for words. His new column for Attorney at Work is dedicated to helping you find just the right business development words to use, too.  Last month in "Well Said," he ...

Mike O'Horo - July 1, 2015
Google Adwords
How to Get Clients with Google AdWords

To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for ...

Curtis Alexander - June 24, 2015
Marketing: The Basics of Researching Your Target

The marketing director of a New York law firm told me about a meeting with the general counsel of a Fortune 50 company. His department had produced an advance briefing document for the lawyers, with details about the company and the people who ...

Sally J. Schmidt - June 23, 2015
Nothing But the Ruth
The Undeniable Tour: Lessons from the Road

I did a speaking tour this spring that I called "The Undeniable Tour." It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar associations. The tour also provided the ...

Ruth Carter - June 16, 2015
Friday Five
Five Stories to Get Your Name in the Press

Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. It also takes patience. But with the right ...

Jon Quick - June 12, 2015
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