Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Networking, the art of connecting the dots in a way that both builds your practice and helps people find solutions to their problems, is an evergreen topic of discussion among lawyers. From "I can't do all that glad-handing!" to "I feel so lucky ...
The Editors - December 24, 2015A busy travel schedule can be good for business development. Ruth Carter tells how she does it in today's installment of “Connect the Dots: A Lawyer’s Guide to Networking." Looking over my calendar from 2015, I noticed that I spent ...
Ruth Carter - December 23, 2015
Knowing it is against many of our natures to get out there and network, it is easy to see why many solos shirk the cocktail hour at the bar meeting, or slip into the back row of a CLE presentation and out again as soon as the hour is up. But if ...
Megan Zavieh - December 22, 2015
Dust off your dancing shoes: Our special two-week holiday series, "Connect the Dots: A Lawyer's Guide to Networking," begins today. Face-to-face contact remains the top networking tool to reach business clients and professional ...
Theda C. Snyder - December 21, 2015When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...
Julie Tolek - December 18, 2015As the new year approaches, a lot of firms ask their lawyers to prepare annual business or marketing plans. Even without that structure, it makes sense to take a step back to reflect and assess what has worked, what hasn’t and what should be ...
Sally J. Schmidt - December 7, 2015
Lawyers are hard-wired to be precise when writing and speaking. When practicing law they honor that precision rigorously. However, when it comes to interacting with their market, let’s just say their language discipline loses a lot of its rigor. ...
Mike O'Horo - December 3, 2015
In this month's "Ask the Experts from the Legal Marketing Association," Jim Jarrell, Jacqueline Madarang and Ian Turvill tackle the question: "Technology in all its forms is quickly becoming a big part of marketing. What are the most important ...
The Editors - December 2, 2015
Once again, Attorney at Work readers are the first to receive Robert Denney's annual report on the trends affecting the legal profession, “What’s Hot and What’s Not in the Legal Profession.” Which trends have staying power? What practice areas ...
Bob Denney - November 30, 2015
HIghlights from "Quiet: The Power of Introverts in a World That Can't Stop Talking."
Kim Staflund - November 24, 2015
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