Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe bet your potential clients are ...
Derek Bolen - April 1, 2015
Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He'll be one of four ...
Gabriel Cheong - March 25, 2015Some lawyers still think a brand is a logo, the firm name or a tagline. Others don’t see how branding applies to the legal profession at all. Even those who embrace the notion struggle mightily to get it right.
Sally J. Schmidt - March 19, 2015
What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to get more of the referrals you want? You ...
Mary Lokensgard - March 18, 2015 Like most lawyers, you probably would rather be cleaning your desk instead of thinking about how you should be using social media. There is a significant reluctance from lawyers on the topic of implementing a social media strategy, but the ...
Mark Homer - March 17, 2015
Almost everyone accepts that we are in a time of radical change in the legal industry. Demand for legal services is flat.
Jay Harrington - March 16, 2015If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...
Joan Feldman - March 6, 2015
Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say ...
John Byrne - March 4, 2015
For lawyers, using Facebook for marketing is a tough nut to crack. And Facebook has been making it harder to reach your fans on its platform with some recent steps. Many brands are saying that their reach is getting smaller and smaller due to ...
Mike Ramsey - February 20, 2015
At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business ...
Sally J. Schmidt - February 16, 2015
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