Law Firm Marketing

Nothing But the Ruth
Have You Reddit?

If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on almost any topic you ...

Ruth Carter - April 13, 2015
The Big Three Internet Marketing Activities for Lawyers

“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the ...

Theda C. Snyder - April 7, 2015
Two Ways to Upgrade a Lawyer’s Network

A common frustration among lawyers is that their networks are too low caliber to provide access to decision-makers. If you have a business development plan, it is probably too generic to give you a meaningful edge over the competition. You wish ...

David Ackert and Tiffany Yarde - April 2, 2015
Social Media Marketing
Anatomy of a Tweet: How to Get the Most Out of Your 140 Characters

Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe bet your potential clients are ...

Derek Bolen - April 1, 2015
Social Media
Getting Real: Four Social Media Lessons

Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He'll be one of four ...

Gabriel Cheong - March 25, 2015
What Is Your Brand?

Some lawyers still think a brand is a logo, the firm name or a tagline. Others don’t see how branding applies to the legal profession at all. Even those who embrace the notion struggle mightily to get it right.

Sally J. Schmidt - March 19, 2015
referral network
Get More Good Referrals for Your Law Practice

What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to get more of the referrals you want? You ...

Mary Lokensgard - March 18, 2015
Social Media Marketing
A Look into 2015 Ethics for Social Media

Like most lawyers, you probably would rather be cleaning your desk instead of thinking about how you should be using social media. There is a significant reluctance from lawyers on the topic of implementing a social media strategy, but the ...

Mark Homer - March 17, 2015
creative lawyer
Put Your Creativity to Work (Yes, You)

Almost everyone accepts that we are in a time of radical change in the legal industry. Demand for legal services is flat.

Jay Harrington - March 16, 2015
Five Tips to Revive Your LinkedIn Profile

If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...

Joan Feldman - March 6, 2015
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