Law Firm Marketing

Let’s run down some common misconceptions about social media, and rotate the conversation.

Misconception 1: “Oh No, My Privacy!” Revision: Connect Widely

In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on or ...

“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated ...

If your firm doesn’t acquire quality leads through the use of online marketing, pay-per-click advertising and SEO, you’re effectively handing cases to your web-savvy competitors. When consumers shop for a lawyer, they almost always start by ...

If you want to find out what social media and can really do for you in the professional world, it’s time to pause and consider who the world sees when it looks at you through the online lens. Pull up the search window at Google.com. Type in your ...

Even in the biggest cities, the legal community can be surprisingly small. Within a practice area everybody seems to know everybody else. Walk down your city’s legal Main Street or hang out at the courthouse, and you can’t seem to avoid the ...

It’s difficult to see the connection between starting a blog, which is essentially dropping your words into a space on the Internet, and actually increasing the amount of business coming your way. Much hay has been made about search engine ...

There are a lot of theories about what it takes to bring in business. One I always like to mention to lawyers is that it takes 10 to 15 good contacts to produce one client. Why so many? Because most of your contacts will not turn into clients.

Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online ...

It's clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual conference in San Diego was the ...