Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At last month's Legal Marketing Technology Conference West, David Ackert ...
Sayre Happich - November 10, 2014
Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? What should your next priorities ...
Merrilyn Astin Tarlton - November 7, 2014
"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...
Jay Harrington - November 3, 2014 You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on ...
Sayre Happich - October 30, 2014
Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people ...
The Editors - October 29, 2014
Do you need advice about the ethics issues involved in social networking? Chances are your questions will be answered by the Pennsylvania Bar Association’s recent Formal Opinion 2014-300. The 18-page opinion addresses issues that are important ...
Mary Pat Benz - October 23, 2014If you are like most lawyers, you have done little to organize or manage one of your most important business development assets — your contacts. Why is it so important to keep track of the people you know?
Sally J. Schmidt - October 21, 2014
Recruiting and hiring a new employee is never easy. Last time I talked about different ways you can use social media to find better job candidates. For some, though, the most difficult part comes when you have narrowed your pool to two or three ...
Noble McIntyre - October 16, 2014
If you want people to notice you online, it doesn't take a marketing genius to know it's all about the visuals — a photo, infographic or video will out-pull your wall of words every time. (A photo of you will help, too.) We're not advocating ...
Joan Feldman - October 10, 2014
A holiday card catalog arrived in the mail a few weeks ago. I’m mostly a holiday purist who believes that you shouldn’t start celebrating the December holidays until after Thanksgiving. However, there are exceptions when holiday activities ...
Ruth Carter - October 9, 2014
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