Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: business development and ...
Jay Harrington - January 15, 2015
Question: I read so much about lawyers engaging in social media, but I see little evidence of its effectiveness. How is social media being used by lawyers in a way that is beneficial? For this edition of "Ask the ...
The Editors - January 8, 2015
One of my favorite quotes is, “If you keep on doing what you've always done, you'll keep on getting what you've always got.” Although a bit inelegant, this phrase is particularly apt with respect to marketing and business development.
Sally J. Schmidt - January 5, 2015
Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to refuse the next invitation. What am I ...
The Editors - December 15, 2014
Some lawyers spend hours upon hours each month working on their blogs, and yet they have no traffic to show for it. One reason is poor content. There are some common mistakes lawyers make when creating blog posts that do little to help their ...
Andrew Cabasso - December 5, 2014 The focus of this “One of a Kind” series has been on growth. Growth that's good. The steps and strategies identified in prior posts, which include establishing a niche expertise, a compelling personal brand and a robust content marketing ...
Jay Harrington - December 2, 2014
Every year, like clockwork, Bob Denney takes the temperature of the legal profession and shares his firm’s observations on the most important business trends in the practice of law. Once again, this year Attorney at Work readers are the first to ...
Bob Denney - December 1, 2014Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet when it comes to marketing, many ...
Sally J. Schmidt - November 17, 2014
Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At last month's Legal Marketing Technology Conference West, David Ackert ...
Sayre Happich - November 10, 2014
Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? What should your next priorities ...
Merrilyn Astin Tarlton - November 7, 2014
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