Law Firm Marketing

If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can ...

What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives ...

Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing ...

A decade from now, consumers of legal services will use the Internet and mobile technology to do it all: research legal issues, find and engage an attorney, even have legal services delivered to them. But when answering the question “Where do ...

One of the first things we do at the start of a new year is open up our calendar and plug in the dates for conferences most likely to deliver the big ideas. We've poured over the sessions and speaker bios and asked for recommendations for 2015's ...

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: business development and ...

Question: I read so much about lawyers engaging in social media, but I see little evidence of its effectiveness. How is social media being used by lawyers in a way that is beneficial? For this edition of "Ask the ...

One of my favorite quotes is, “If you keep on doing what you've always done, you'll keep on getting what you've always got.” Although a bit inelegant, this phrase is particularly apt with respect to marketing and business development.

Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to refuse the next invitation. What am I ...