Law Firm Marketing

differentiate your law firm
A Dozen Ways to Differentiate Your Law Practice

At a time when the supply of good, qualified lawyers exceeds the demand—and with so many options for finding legal advice or representation online—it is critical to differentiate your practice. To be found and hired, you need to speak clearly ...

Susan Saltonstall Duncan - June 3, 2013
How to Develop Your Law Firm Brand

Congratulations! Your law firm has a brand. In fact, maybe several. You may have no control over it, but when people hear your name and recognize it, they think ... something. So the first question is whether you want to control your law firm ...

Mark T. Greene - May 29, 2013
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WordPress Optimizations for Your Law Blog

If you use WordPress for your website or law blog (and you probably should), there are some basic optimizations you should consider making if you care about people finding your content in search engines. If you follow these optimization tips, ...

Gyi Tsakalakis - May 23, 2013
Thought Leadership for Lawyers: Hit the Mark

Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...

Sally J. Schmidt - May 20, 2013
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Does a Small Law Firm Need to Have a Brand?

Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in ...

The Editors - May 16, 2013
multitasking
Should Lawyers Connect with Competitors on LinkedIn?

Despite LinkedIn's reputation as the social networking site for professionals, there are still skeptics who question its value. Most of the skepticism among lawyers arises from questions of confidentiality. That's natural. Holding information ...

Merrilyn Astin Tarlton - May 15, 2013
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Client Service: Happy Clients Can Set Lawyers Apart

It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. ...

Roy S. Ginsburg - May 14, 2013
Shopping for Your Law Site’s Domain Name

When it comes to choosing a website or blog domain name for a law practice, context is everything. Recently I had a conversation with a local commercial real estate agent after he went shopping for a website domain name. I literally LOL'ed and ...

Andrea Cannavina - May 9, 2013
Law Firm “Image” Is a Mirage

Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful ...

Bruce W. Marcus - May 6, 2013
Attorney at Work Friday Five
Law Firm Marketing Advice from Famous Jacksons

With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the ...

Jared Correia - May 3, 2013
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