Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in ...
The Editors - May 16, 2013
Despite LinkedIn's reputation as the social networking site for professionals, there are still skeptics who question its value. Most of the skepticism among lawyers arises from questions of confidentiality. That's natural. Holding information ...
Merrilyn Astin Tarlton - May 15, 2013
It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. ...
Roy S. Ginsburg - May 14, 2013When it comes to choosing a website or blog domain name for a law practice, context is everything. Recently I had a conversation with a local commercial real estate agent after he went shopping for a website domain name. I literally LOL'ed and ...
Andrea Cannavina - May 9, 2013
Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful ...
Bruce W. Marcus - May 6, 2013
With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the ...
Jared Correia - May 3, 2013
Last year I went to a reunion of sorts with a couple dozen former colleagues from my college newspaper. Itinerant profession that it is, journalism had scattered us across the country into a broad range of media industry jobs. Over the years I ...
Steven Andersen - May 2, 2013
Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and it's particularly important to be in the top on the search engine ...
Court Cunningham - April 29, 2013The recent post here about whether lawyers' paper business cards are obsolete reminded me that, yes, there are important things to be done with all the cards you collect at a conference or meeting. First, let’s talk about business card ...
Theda C. Snyder - April 24, 2013
Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...
The Editors - April 18, 2013
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