Merrilyn Astin Tarlton | Once you've had a good meeting, you want to ensure you don't lose ground.
Merrilyn Astin Tarlton - May 5, 2016Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...
Theda C. Snyder - May 2, 2016Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your ...
Susan Kostal - April 26, 2016Have you been avoiding a potentially difficult conversation with a client for fear of it going badly? The good news is that you are in solid company — some of the best and brightest lawyers procrastinate and avoid conflict. Introverts — and ...
Linda Hazelton - April 7, 2016My neighbor Charlie stopped me in the driveway the other night and asked, “Can you help me here? I got this stupid letter from some jerk lawyer, and I'm mad as hell!” He was red-faced, waving the offending letter violently. “Well, sure,” I ...
Otto Sorts - March 22, 2016The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, "I’m OK, You’re OK." Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, ...
Theda C. Snyder - March 14, 2016Those of us who love language and value the ability to be well-spoken have every reason to feel, like, depressed. I fear we have lost the battle with mass culture regarding articulate speech. Witness the ...
Brian K. Johnson - March 1, 2016Caution: Mature Content. Yes, yes, I do want you to stop. A recurring theme of “Get to The Point” is that even if some of your listeners or readers are ...
Theda C. Snyder - February 16, 2016According to a Gallup poll on the perceived honesty and ethics of various professions, most people (79 percent) rate lawyers average or low. Just below bankers. Congressmen and car salesmen ranked lowest. How can you convey that you really ...
Jo Eismont - February 3, 2016I coach one-on-one with hundreds of lawyers each year. When they plop their legal pads on the table as we work, I can see the notes they have created for public speaking or trial advocacy. With just a glance, it’s immediately obvious how ...
Brian K. Johnson - January 27, 2016