If you are a solo practitioner, of counsel, or a partner at a law firm, you have at least two roles: attorney and entrepreneur. Your time and energy are split between performing client work and making sure new business is coming in the ...
Ruth Carter - May 17, 2016“We can surely do better,” read the last line of the email. “What the hell does that mean?” asked Margaret. The young associate had just helped win a big case, and she was reading a "thank you for your efforts" email from the lead partner to the ...
Otto Sorts - May 9, 2016Merrilyn Astin Tarlton | Once you've had a good meeting, you want to ensure you don't lose ground.
Merrilyn Astin Tarlton - May 5, 2016Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...
Theda C. Snyder - May 2, 2016Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your ...
Susan Kostal - April 26, 2016Have you been avoiding a potentially difficult conversation with a client for fear of it going badly? The good news is that you are in solid company — some of the best and brightest lawyers procrastinate and avoid conflict. Introverts — and ...
Linda Hazelton - April 7, 2016My neighbor Charlie stopped me in the driveway the other night and asked, “Can you help me here? I got this stupid letter from some jerk lawyer, and I'm mad as hell!” He was red-faced, waving the offending letter violently. “Well, sure,” I ...
Otto Sorts - March 22, 2016The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, "I’m OK, You’re OK." Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, ...
Theda C. Snyder - March 14, 2016Those of us who love language and value the ability to be well-spoken have every reason to feel, like, depressed. I fear we have lost the battle with mass culture regarding articulate speech. Witness the ...
Brian K. Johnson - March 1, 2016Caution: Mature Content. Yes, yes, I do want you to stop. A recurring theme of “Get to The Point” is that even if some of your listeners or readers are ...
Theda C. Snyder - February 16, 2016